Company mission and vision

The 1995 Auto Sales Inc managed to progress through the years from its actual beginning year. Most likely, this is because of the fact that the mission and vision of the organization supported its people towards the major idealism of helping the entire group in the industry progress towards development. To make the discussion much better understood, the following breakdown of the mission and vision of the organization shall be shown herein.MISSIONAs a selling agent of second hand automobiles, the 1995 Auto Sales aim to serve the clients with the best deals available in the industry. To accomplish this particular mission, it is expected that leaders be able to apply their best strategies in creating much more creative approach in marketing as well as checking the quality of the products of the company that are disposed for the consumers. Such task requires a more comprehensive understanding of leadership and its effective application in the group.Leadership is a serious task that has to betaken by those who are able to understand the society in an objective way. Certainly, the idea of becoming a leader requires serious thinking.   Becoming a leader requires efforts that start with personal development and adjustments. There are numerous theories and practices that help the hopeful leaders in becoming the person that they want to be. In the paper to follow, a reflection on one’s ability and self-improving processes would be discussed in the view of the author of this paper.Being a leader is a serious task that requires serious effort and determination to adjust on the part of the person who wants to pursue on being a leader in his or her own field of interest. As Peter Northouse refer to leadership as a â€Å"change that would affect the whole personality of an individual†(2006, 16). It is not true that leaders are born, they are made. Through self-restructuring of themselves, the leaders of today have sprung out from actually being nothing to bec oming influential personalities in the human society.How? Because of their determination to make a change to the society that rooted out from the changes that they had to make on themselves in the first place. This is the reason why in this paper, a self-examination process shall be utilized to learn the importance of self-adjustment in becoming a leader. Leadership is one of the most common practices that is found and applied on the different organizations around the world. The need for governance has mainly increased the pressure on institutions specializing in educating aspiring leaders with the needed skills that they are expected to have when they are already working on their own fields of interest.Leadership for many is a virtue learned through the experience of becoming great followers. It requires effort and ample time before it could be said to be the perfect way of showing leadership.   It could be obviously seen how much the people who are considered leaders in the worl d are viewed as exemplary people and not as people who knows only to command and drives other to work.When it comes to the business industry, the character involving refined leadership is a must to be possessed by everyone. Yes, as leadership itself has strongly affected the lives of many people in the business industry, it indeed is an important character. The idea of being a leader itself is never that easy. Though, through careful and patient learning in adjusting one’s self to be able to adapt to the necessary needed characters of a leader, a refined leadership is never that impossible to acquire.When it comes to the definition of leadership, many groups or organizations have their own view of the characters and responsibilities involved in being a leader. As for example,   House defines â€Å"leadership† organizationally and narrowly as â€Å"the ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and succes s of the organizations of which they are members† (House, R. J. 2004: page 15).Indeed, the success of the leader would naturally determine the success of the organization he or she is acquainted with. This is the main reason why many people tend to really deeply learn the art of leadership. Mainly aiming to alleviate the effectiveness of one’s leadership skills, leadership schools and courses were opened especially regarding the business industries.Certainly, with this thought and leadership implications considered within the process, the organization aims to develop as a more solid team that tries to deal with the challenges of the industry in a more strategic and comprehensive manner that would be best for the clients as well as for the organizational staff themselves.This is an obvious call for everyone to change towards the better and faster progress of the company aimed to help the organization in setting a better reputation among its clients in the market. With th is mission statement stratified, it could be notes that the weight of the progress is relied upon the leaders of the different sectors of the organization and the cooperation of the entire team towards the progress procedures implemented by the said leaders.VISIONWith the effective application of strategic leadership and implicative approaches to the organization’s business operations, it is then expected that the performance of the entire team would be increased in terms of client satisfaction and personal job satisfaction as well. Everyone is rather hoped to have a strong trust within the new approach that would be used towards the aims of progress of the entire business in its concerned industry.Moreover, understanding of such issue in terms of company leadership is viewed as a huge step that would bring a great reputation of strength and loyalty to its clients in the market. The system concerned in the said manner of progression is indeed expected to increase the knowledg e of everyone with regards effective leadership and tem work. With this in sight, the company is certainly ready for the approaching changes it needs to face as it approaches the new age of car and auto sales competition in the market.References:Finding and keeping good employees: DHI works toward proactive support programs. January 1, 2002. Doors and Hardware (Magazine/Journal).Michael O'Malley. (2001). Creating Commitment. John Wiley & Sons, Inc.; 1 edition.Harvard Business School Press. (2003). Hiring and Keeping the Best People. Harvard Business School Press.Lin Grensing-Pophal. (2002). Motivating Today's Employees (Business Series). Self-Counsel Press; 2nd edition.Riddle, John. (2001). Business Management. Adams Media Corporation. Avon, Massachusetts.Adams, Bob. (2000). Managing people: Lead your staff to peak performance. Adams Media Corporation. Avon, Massachusetts.Hiam, Alexander. (2001). Motivating and rewarding Employees: New and better ways to inspire your people. Adams M edia Corporation. Avon, Massachusetts.Martinez, Esdras. (1998). Buisness Managements theories and practice. Rex books Publishing. Manila, Philippines.Jones, Gareth R. (2004). Contemporary Management. Irwin/McGraw-Hill; 4th edition.PART 2: POWERPOINTPART 3: Management and Its role in the Company(A Detailed Job Description for the Line of Management)Management of a diverse workforce has been one of the biggest problems that concern the human resources department of any type of company present in the business industries. Hence, it is just reasonable to say that at some points, some management teams may find it a difficult task as well. However, the author, John riddle says otherwise.According to him, â€Å"these are all factors of management that should be considered by good managers even before entering an organization† (113). Hence, this definitely means that avoiding diversity in the workforce may be impossible but giving a resolution to it is not that impossible. After all, there is still a common ground among the working force of each company no matter how diverse they may be it is that they are humans, which makes them capable of being dealt with and managed well.In this regard, John Riddle has suggested several points of consideration when dealing with such business problems. In general terms, he summarized the ways by which a good manager could handle the difficulties of dealing with a diverse workforce.The said suggestions are as follows: · Concentrate on the strengths of the employees. When a manager discovers the tasks where the employees usually excel in, they should be assigned to them as they are expected to be more productive on those fields of the job. · Understand the abilities and the potential of each employee present in the organization. These potential assets of the employees could as well be used by the company itself in aiming for the goals that it has set up for the future. · Allow communication lines t be open at all times. I t is very important for managers to be good listeners. The ability of hearing what the employees want form the company as well as to how they could be of bigger help to the organization could be used as a resource of ideas for the company as well. · Make the employees feel that they too have a sense of authority in the company. However, this type of authority should not overstep that of the administration’s. It should be clear that this authority could only be exercised at specific times and places when it is permitted. This may often refer to an ‘open door’ policy that deals with an easier type of agreement between the employees, which could give them a chance to affect how the organization is being managed. They are then allowed to give suggestions; however, no suggestions are implemented unless approved by the administration. · Make sure that all employees understand the business goals and objectives. It should always be remembered that a well-informed emp loyee, whether young or old, is a productive employee. · A manager should always remember that he is supervising people with feelings who are valuable members of the organization, hence, treating them with great respect at all times no matter what culture they come from is one of the most important virtue any manager could post as an example for his colleagues. · Treating everyone fairly and sensitively is the key to creating a fine working environment. It should be remembered that because of the different clutters of the people, they all have different preferences; they have different personal obligations and other more. Considering the fact that dealing with multicultural workforce also involve dealing with their differences of belief, a manager could as well consider fairness at all times to be able to set a common ground for everyone else in the organization. · Keep everyone else busy and going all the time. Feeling one’s worth is usually measured on the things they are able to do for the organization in a day. In this manner, it could be said that regardless of one’s difference from the others, being able to do something for the company and being of worth to the organization makes an employee feel that even though there are differences, he still belongs to the organization he is working for. · Keep employees informed of the ins and outs of the organization. Keeping employees in the dark when some changes within the organization arise may give them the notion that they are not given importance by the administration of the company. · Acknowledge the employees’ efforts, years of work, talent, creativity and good job attributes. Doing so would help everyone else strive for the best while they are working in the company.It could be noticed that the suggestions listed in here are general. Putting thesesuggestions into good use have mostly caused several companies to achieve unity beyond diversity in their own much diverse workforc es. Hence, as Jones commented in his book â€Å"Contemporary Management†, â€Å"diversity is a normal part of modern management. Being globally distinct, it could not be avoided that dealing with different people everyday is a challenge to the modern managers today† (180). With these principles applied, it is expected that each manager be able to complete the necessary points of appointment they are given to be able to keep good employees for the company’s betterment in the future.References:Robert A. Levin. (2001). Talent Flow: A Strategic Approach to Keeping Good Employees, Helping Them Grow, and Letting Them Go. Jossey-Bass; 1 edition.Thomas J. McCoy. (1996). Creating an â€Å"Open Book† Organization: Where Employees Think & Act Like Business Partners. AMACOM Publishing.J. Regis McNamara. (1986). Critical Issues, Developments, and Trends in Professional Psychology: Volume 3 (Professional Psychology Update). Praeger Publishers.Graham Edkins. (2004). Inn ovation and Consolidation in Aviation: Selected Contributions to the Australian Aviation Psychology Symposium 2000. Ashgate Publishing.Raymond Andrew Noe. (2004). Employee Training and Development with Powerweb Card 3/e. McGraw-Hill/Irwin; 3 edition.Jerome H. Barkow. (1995). The Adapted Mind: Evolutionary Psychology and the Generation of Culture. Oxford University Press, USA; Reprint edition.

Dental Cavities And Water Fluoridation Health And Social Care Essay

Fluoridation of H2O is the controlled add-on of fluoride to a public H2O supply to cut down tooth decay. Fluoridated H2O has fluoride at a degree that is effectual for forestalling pits, this can happen of course or by adding fluoride. This pattern occurs chiefly in English-speaking states, as Continental Europe does non fluoridize public H2O supplies. Fluoridated H2O operates on tooth surfaces: in the oral cavity it creates low degrees of fluoride in spit, which reduces the rate at which tooth enamel demineralises and increases the rate at which it demineralises in the early phases of pits. A fluoridated compound is added to imbibing H2O, a procedure that in the United States costs an norm of about $ 0.94 per person-year. Bottled H2O typically has unknown fluoride degrees, and some domestic H2O filters take some or all fluoride. Dental pits remain a major public wellness concern in most industrialised states, impacting a bigger per centum of schoolchildren and the huge bulk of grownups. Water fluoridization prevents pits in both kids and grownups, with surveies gauging about 30 per centum decrease in pits when H2O fluoridization is used by kids who already have entree to toothpaste and other beginnings of fluoride. Water fluoridization can do dental fluorosis, which can change the visual aspect of developing dentitions. These are normally non considered to be of aesthetic or public-health concern. Fluoride ‘s effects depend on the entire day-to-day consumption of fluoride from all beginnings. Drinking H2O is typically the largest beginning ; other methods of fluoride therapy include fluoridization of toothpaste, salt, and milk. Water fluoridization, when executable and culturally acceptable, has significant advantages for subgroups at high hazard. The U.S. Centres for Disease Control listed H2O fluoridization as one of the 10 great public wellness accomplishments of the twentieth century. In contrast to most European states, who experienced significant diminutions in tooth decay without its usage due to the debut of fluoride toothpaste in the seventiess. Fluoridation may be more justified in the U.S. because of socio-economic inequalities in dental wellness and dental attention. The end of H2O fluoridization is to forestall a chronic disease whose jobs peculiarly fall on kids and on the hapless. The usage of H2O fluoridization creates a struggle between the common good and single rights. Health and dental organisations worldwide have endorsed its safety and effectivity. Its usage began in 1945, following surveies of kids in a part where higher degrees of fluoride take topographic point of course in the H2O. Research workers discovered that moderate fluoridization prevents tooth decay and as of 2004 about 400 million people worldwide received fluoridated H2O. Fluoridation besides prevents tooth decay by seting the concentration of fluoride in public H2O supplies. Tooth decay is one of the most prevailing chronic diseases worldwide. Even though it is seldomly dangerous, tooth decay can do ; hurting and impair feeding, speech production, facial visual aspect, and credence into society, it greatly affects the quality of life of kids, peculiarly those of low socio-economic position. Fluoridation does non impact the visual aspect, gustatory sensation, or odor of imbibing H2O. Normally it is made by adding one of three compounds to the H2O: Na fluoride, fluorosilicic acid, or Na fluorosilicate. Sodium fluoride ( NaF ) was the first compound used and is the mention criterion. It is a white, odourless pulverization ; the crystalline signifier is preferred if physical handling is used, as it minimizes dust. Fluorosilicic acid ( H2SiF6 ) is an cheap liquid byproduct of phosphate fertiliser industry. It contains so much H2O, transportation can be expensive Sodium fluorosilicate ( Na2SiF6 ) is a really all right crystal that is easier to transport than fluorosilicic acid. Among the chief benefits of fluoridization are: Community H2O fluoridization is an effectual, safe, and cheap manner to forestall tooth decay. This method of fluoride bringing benefits of all ages and despite socioeconomic position. Brushing twice a twenty-four hours with a fluoride toothpaste is an easy manner to forestall tooth decay. Fluoridation, which was started in Grand Rapids, Michigan in 1945, has been used successfully in the United States for more than 50 old ages. Fluoride plants by change by reversaling the decay procedure. It keeps tooth enamel strong and solid.A Community H2O fluoridization is considered one of 10 great public wellness accomplishments of the twentieth century. Of the 50 largest metropoliss in the United States, 42 have community H2O fluoridization. Fluoridation reaches 69 per centum of the population on public H2O supplies this is more than 184 million people.A Communities with fluoridated imbibing H2O in the United States, Australia, Britain, Canada, Ireland, and New Zealand show dramatic decreases in tooth decay-those with fluoridated imbibing systems have less percent tooth decay. About all tooth decay can be prevented when fluoridization is combined with dental sealers and other fluoride merchandises, such as toothpaste.A Fluoride dietetic addendums can supply fluoride to those who do non hold equal degrees in their imbibing H2O. They are available as tablets, beads, or lozenges. Over-the-counter fluoride dental merchandises such as toothpastes and oral cavity rinses are effectual in forestalling decay. Merchandises with high concentrations of fluoride that are applied in the dental office or prescribed for place usage offer extra protection for those at increased hazard of tooth decay.A Fluoride will go on to be of import for forestalling tooth decay in this age group. Older Americans are particularly susceptible to tooth decay because of open root surfaces and oral cavity waterlessness that may ensue from many medicines. The hazards of fluoridization Fluoride was foremost added to H2O supplies in Grand Rapids, in 1945 to forestall tooth decay. The pattern has had some controversial with some claiming it does small to forestall tooth decay and is unsafe for wellness. Most tooth doctors and public wellness functionaries province that it significantly lowers the rates of tooth decay and presents no of import wellness hazards. A bigger per centum of United States population drinks fluoridated H2O. But on contrary when towns and metropoliss across the state hold elector referenda on fluoridization, its usage has been rejected about half the clip. The long-running argument over fluoride usage and exposure was the topic of a citizens ‘ conference held at St. Lawrence University, on July 28-30. Most research workers report on fluoride did non measure the safety or benefits of H2O fluoridization. But did address specifically the current maximal degree of natural fluoride EPA allows in imbibing H2O and concluded nem con that fluoride at that concentration harms dentitions and castanetss. A life-time of fluoride consumption in countries where the H2O is fluoridated at approximately 1 ppm can alter the quality of dentin and bone and may increase break rates for both. Kidney patients and diabetics are at particular menace from fluoridated H2O because they tend to imbibe more liquid than healthy persons. Bottle-fed babies are besides at particular hazard if expression is assorted with fluoridated H2O. Peoples drink widely different sums of fluoridated H2O and other beginnings of exposure vary as in U.S persons are having immensely different doses of fluoride. Fluoride at degrees found in imbibing H2O affects encephalon map in grownups the research workers report indicates that the receptor cells in the encephalon can change in response to toxins and fluoride. Fluoride impairs the encephalon ‘s ability to transport out signalling maps, with the effect that messages that are passed along the many tracts that are likely to be uncomplete. It does this by interrupting the creative activity and dislocation of neurofilaments in the axons of nerve cells. It besides interferes with both primary and secondary signalling in the nervous system. Fluoride may besides increase the figure of plaques and tangles in the encephalons of grownups, which could lend to dementia. These surveies were done by Isaacson utilizing rats, chronic exposure to sodium fluoride or aluminum fluoride in imbibing H2O, where by it led to plaques and tangles in the rats ‘ encephalons that are similar to the abnormalcies found in Alzheimer ‘s patients. It appears furthermore that exposure to fluoride in the uterus and throughout early life lowers intelligence. The Epidemiologic surveies suggest that fluoridization of imbibing H2O decreases the figure of kids at the really bright terminal of the IQ spectrum and increases the figure in the low IQ part the study says. Moderate fluorosis involves xanthous or brown mottling of dentition from inordinate fluoride exposure, occurs at rates somewhat high per centum in some fluoridated communities. Teeth with moderate fluorosis besides have weaker dentin with increased tubule size, he said. â€Å" This may do grownup teeth break more easy. In decision the benefit of H2O fluoridization as reference include ; reduced tooth decay, may merely be a map of delayed tooth eruption. It is known that lasting dentitions take longer to break out in kids who drink fluoridated H2O. Studies comparing decay rates in fluoridated and non-fluoridated communities normally assess the average figure of rotten, losing, and filled surfaces in lasting dentitions of 12-year-old kids. Thus its advisable to take fluoride out of the H2O supply, and utilize the money spent for fluoridization to advance better public wellness..

Rape, a Love Story by Joyce Carol Oates Assignment

Rape, a Love Story by Joyce Carol Oates - Assignment Example The brutal rape of Teena by gang of men implicates two men namely Lloyd Pick, Marvyn Pick, and Fritz Haaber. This shocking incident occurs in the presence of Bethie, the main character’s daughter resulting to anguish and despair in the story. However, it is the timely intervention of Droomor that eventually saves the situation. In the ensuing scenario, Droomor kills the two suspects in Teena’s case and there is ample evidence to support the claim. First, by the courts failing to convict Marvyn and Lloyd, the justice system predisposed the police officer to a revenge fantasy of protecting Teena. It is apparent in the angst expressed by Droomor when he converses with the victim after the trial (Oates 112). Second, the desperation and struggle of Bethie accounts for the officer’s murderous actions. According to the text, Droomor feels sorry for the hopelessness that characterizes the young girl’s life and decides to end the lives of Teena’s rapists. Ov erall, in Oates’s context, the involvement of Droomor in the murders of Fritz Haaber and the Pick brothers is a cathartic process that frees the central character from her pain. Another interesting angle of Droomor’s guilt involves its similarity to the plot define The Story of an Hour by Kate Chopin. It revolves around the fate of Louise Mallard who believes her husband is dead while the case is not true. With the comfort of her sister, she receives counseling and finally begins rejoicing only for her husband to reappear. Alternatively, while all evidence links Droomor to the killings of Teena’s rapists, the truth remains hidden. Consequently, a sense of ambiguity emerges that contradicts the real killers of the Pick brothers and Fritz. Likewise, the eventual death of Mrs. Mallard after the sudden appearance of her husband in Chopin’s story parallels the uncertainties that define the suspected murder in Oates’s story. As a detective I believe Droomor is the murderer of the three men based on his

Service Learning Assigment Essay Example | Topics and Well Written Essays - 1250 words

Service Learning Assigment - Essay Example The labor involved is what really opens up the mind and heart so the true meaning of stewardship can be revealed. The Arlington Chinese Church is a Christian organization that serves the spiritual needs of the Chinese community in Arlington and beyond. In addition to these spiritual needs, the Arlington Chinese Church works to provide cultural understanding, educational opportunity for Mandarin speakers and childcare services. The organization of the church centers on Pastor Leung and his wife Grace. Assisting them in their work is Brenda Bateman, Jason Tsai and Grace Lau. This core group of staff works together to meet the missions of the church. Most members of the church are Mandarin Chinese immigrants that have converted to Christianity. They are adjusting to their place in American society as immigrants and adjusting to the teachings of a new religion. The Arlington Chinese Church is a missionary minded organization. They take the mandate given to disciples to go into the entire world to spread the Gospel very seriously. The have a number of outreach programs to the Chinese community in and around Arlington as well as missions they support in several countries. All of this results in an influx of new immigrants and Christians into the church on a regular basis. New converts need to have the gospel shared with them in a simple, straightforward manner. Their spiritual needs must be met with exceedingly great compassion because there is much for them to learn about their new country and their new religion. After meeting with Reverend Leung and Brenda Bateman, the staff felt that I could best help meet the needs of the church in two areas. One area was working with the children in the daycare center. Another area was in the food service for some of our cultural meetings. Serving in these two areas helped me to more fully understand the true meaning of selfless service and

Pulse Magnetic Field Therapy and Phototherapy Essay

Pulse Magnetic Field Therapy and Phototherapy - Essay Example Pulse Magnetic Field therapy uses magnetism in order to elicit its therapeutic effect. Based on research conducted by Marjorie (p. 3), PMFT is quite resourceful when it comes to orthopedic and neurological treatment. The therapy works through the utilization of energy stored. Magnetic fields normally form around electrons that move through a given structure in a specific uniform direction. The energy usually involved result in a magnetic field when it is at right angles. Photo therapy, on the other hand, utilizes laser in treatment. In veterinary medicine, the commonly used phototherapy devices are light emitting diodes. These always come in two types namely; Solid state lasers and extreme brightness Led’s. , the solid state devices produce light when a certain voltage is passed through diodes. The frequency of the emitted light is highly dependent on the type of impurities existent at P-N junction. In regard to extreme brightness Led’s, these generate light also at the P-N junction; though utilize concave mirrors to reflect it forward. Light frequencies have an impact on its therapeutic use. We have blue, infrared and visible red frequencies. Differences in frequencies have an impact on light energy and the level of tissue penetration. In physics, higher energy is produced with the shortest wavelength. Pulsed magnetic field therapy and phototherapy carry clinical importance when it comes to the field of veterinary medicine in a number of ways. Current research affirms that bone growth factors have a role.

Applied Analysis of the Carbon Price Mechanism in Australia Essay

Applied Analysis of the Carbon Price Mechanism in Australia - Essay Example The new Carbon Price Mechanism to be announced by Australian government will impact the social well-being of the consumers and will also affect the household budgets. However, the compensations proposed to be made by the government will reduce the adverse effects that these higher prices would have, otherwise, on the energy consumption patterns of the consumers. These effects may be well described with the help of Consumer choice theory. A basic assumption of Consumer choice theory is that the consumer wishes to maximize the utility. In other words, their decision making is rational. However, it is also assumed that the income available to a consumer to be spent is also limited. Subject to such available budget, the consumer seeks to maximize the total utility gained from consumption of goods and services. 1. EFFECT OF RISING PRICES ON ECONOMIC WELL-BEING OF CONSUMERS: As explained earlier, consumers have limited incomes. With these incomes, they wish to maximize their satisfaction. This satisfaction is gained through consuming goods and services. However, with limited incomes, there is a limitation on the consumption of goods. Where the consumer has equal preference for two goods, he is said to be indifferent between these two goods. The income of an individual consumer is shown in the diagram below. It is assumed that this income is divided by the consumer for the consumption of two products, one of which is the energy source shown along the X-axis. The economic well-being of the consumer is in that he uses both the goods to his entire satisfaction with his limited income. To explain the effect of rising prices on economic well-being of households, assume that the consumer has a limited income which is represented by Budget line BC1. This budget line in the graph shows that the consumer can divide his income between the energy source and other goods by such income. The indifference curve IC1 shows different consumption options available to the consumer for co nsumption generate equal utility to the consumer. But all the points situated on IC1 are located above the budget line except Point A. so, the consumer will get maximum satisfaction by utilizing X1 units of energy source and Y1 units of good Y. With corresponding increase in the price of energy source, the units which may be consumed by the consumer become less. So, the budget line is rotated inwards. New budget line obtained is BC2. The new indifference curve obtained after rising the price of energy source is IC2 and the new equilibrium point which generates maximum satisfaction for the consumers is B. at this point, the consumer will get maximum satisfaction by consuming X2 units of energy source and Y2 units of product Y. It is to be noted that due to rise of price of energy source, the consumption of both the products has been reduced. Thus, this will adversely affect the well-being of the consumer as the consumer will have to sacrifice the units of both the goods in order to a ttain equilibrium for the consumption of both the units. EFFECT OF RISING PRICES ON ENERGY CONSUMPTION PATTERNS OF HOUSEHOLDS: The rising prices will also affect the energy consumption patterns of the households. It will specially affect the consumption patterns if the consumers have an alternative source of energy. In case of rising prices, the consumer consumption pattern will be tilted towards that alternative source of energy. The budget line is BC1 before the price change and the IC will show the

Hackers week 3 Essay Example | Topics and Well Written Essays - 250 words

Hackers week 3 - Essay Example Hacking can described as the subculture of people who are focused on exploiting the computer networks vulnerabilities for illegal motives (Schiller, 2010). Hacking can be unethical or ethical depending on the motivation. Ethical hacking is legal and is conducted when repairing the networks or testing the security level (Schiller, 2010). Sometimes the actions of the hacker may be illegal but socially acceptable. For instance, hacking in to a corrupt government website may be socially acceptable since the hacker is able to disseminate information on unacceptable government dealings to the public. However, the hacker has no permission to access the website hence unauthorized to intrude in to the confidentiality of the information which again makes his or her actions illegal. Hacking activities may be legal when authorized by the owner of the system like incase of debugging and repairing a network or when the owner intents to know the security level of the system. Unauthorized hacking without any malicious motive is socially unacceptable and illegal (Schiller, 2010). Hacker subculture can be defined as the community of people focused on exploiting computer and networks security (Schiller, 2010). Commitment of the hacker is important since it defines the main goal and motive of hacking and whether the actions are legal or illegal. The commitment may be unauthorized and illegal like the Black hat hacker malicious activities. Commitment may also to debug or repair security problems which is legal or may be morally ambiguous and intentional like the gray hat hacker activities (Schiller, 2010). However, hackers have different commitments and motivations according to their motive. All hackers exploit systems vulnerabilities and network loopholes but are classified according to the shade of hat which they â€Å"wear† in their hacking operations (Schiller, 2010). Black hat hackers’ motivations are illegal and their commitment to hacking is usually high. They

Economics of Race and Gender Essay Example | Topics and Well Written Essays - 1500 words

Economics of Race and Gender - Essay Example In addition, analysis of different movies indicated that it is something that is not unstoppable, and organized efforts will be very effective in eliminating it from the society. Specifically, it is an observation that although discrimination and racism are not visible evidently in the society, however, a microscopic eye can be very helpful in identifying such elements in the society, and it was understandable from different movies in the class. For instance, the film Rosie the Riveter evidently indicated the effects of discrimination on women during and after World War II in the United States, and the film showed such effects with the help of character ‘Rosie’ and her confrontation due to discrimination in California during wartime 1944. From this movie and other movies like Crash, Freedom Writer, one can clearly observe presence of discrimination and racism in the United States, and thus, the class helped enormously in better understanding of the topic. Despite the fact that in an ideal society, which many societies claim to be, access to political and economic opportunities must be based on meritocratic factors, however, the same is true. The entire human history reveals that social positions and social classes have greatly affected the ability of people to score on political and economic grounds. There are different ways of looking at the same. Firstly, it can be looked from the perspective of both genders. Despite women are in majority on this planet, yet there are a very few women leaders known to the world. In fact, the countries that claim to be most democratic ones had women suffrage for the longest periods. Secondly, it can be viewed from the point of view of social classes. It is common for children belonging to wealthy parents to get a good education and earn more in their coming life. Moreover, even the lower social class from which most number of people belongs has produced very few political leaders. Moreover, in many parts

Roles and Responsibilities of a Newly Qualified Nurse. Professional Essay

Roles and Responsibilities of a Newly Qualified Nurse. Professional Role Development - Essay Example This statistic demonstrates the importance of professional role adaptation, growth and development, as well as the significance of knowledge in the roles and responsibilities of a newly trained and qualified nurse. The school-bred values should reconcile with the ‘real world’ values of nursing practice. This is crucial in mitigating discrepancies that may occur when the new graduates take up their roles in healthcare service delivery (Duchscher 2008, p.3). Knowledge on roles and responsibilities is crucial in the pre-empting of role ambiguity and resultant job dissatisfaction and career disillusionment that may arise. The consolidation of the attained knowledge and skills is essential in availing a smooth transition from student to a professional practitioner. For a newly qualified nurse, the core concerns lie in care delivery and management as well as personal and professional development (Burton and Ormrod 2007, p.2). Critical Discussion The fields of practice that new ly qualified nurses can specialize in are diverse and may incorporate acute care of the elderly, coronary and palliative care, mental health nursing, or substance abuse. The roles of a nurse span from being caregivers to counsellors. They also advocate for the client and are change agents in the sense of modifying the client’s lifestyle in a healthier pattern. The primary role of a nurse is provision of proper care and protection to the patients to safeguard their health and wellbeing (Duchscher 2008, p. 5). Nurses’ roles include providing proper health and social care in a safe and valuable manner to patients (Burton and Ormrod 2007, p. 3). In addition, nurses should also respond to patient’s needs and deliver care within their context such as drug administration and infection control. Nurses also provide knowledge and support to patients and monitor vital signs of patients. Newly qualified nurses have a responsibility of maintaining the set standards of care a s well as conform to the set ethical and legal decisions. The transition into the nursing profession, especially the initial adjustment is usually marred by feelings of anxiety, insecurity, inadequacy, and instability. This revolves around the newly trained and qualified nurse’s roles, responsibilities, relationships, and knowledge (Burton and Ormrod 2007, p.4). Transition shock is occasioned by the fact that new graduates are confronted by a wide range and scope of physical, intellectual, emotional, developmental, and sociocultural changes as they take up their fresh roles. The newly trained and qualified nurses must, therefore, institute mechanisms that shape readiness for the new roles. Preparedness and reinforcement in role transition is essential in order to reconcile the associated intensity and duration of the transition experience. Newly trained and qualified nurses should be ready for the escalating workplace expectations. A newly trained nurse should be competent in handling the new roles. The essence of having prior knowledge of the profession and workplace expectations is outstanding as it bridges the transition shock. Knowledge on role transition is crucial in constructing successful integration of nursing professionals into the potentially stressful and highly dynamic context of professional practice. This calls for a better

Summary of Health Articles Essay Example | Topics and Well Written Essays - 500 words

Summary of Health Articles - Essay Example Most of the women, especially those above the age of 75 were found to be dependent in more than one way. Singapore has the fastest growing elderly population in Asia and it is estimated to triple over the next twenty years. This rapidly aging region of the world is estimated to spend 11% of its Gross Domestic Product on solely health related costs. The major concern that warrants this study is the increasingly high cost of looking after the elderly. In The Journal of Nutrition, Health & Aging, a study was performed to evaluate the quality of exercise prevalent in low income communities. This was done through having subjects perform 6 minute walk tests, checking their blood pressure, and analyzing the activities in their daily lives (ADL). The upper body strength of most individuals, as well as their estimated body fat at the beginning of the project, was not affected, but their blood pressure did tend to decrease. There was also a dramatic increase in lower body strength of these individuals. The results can be expected from a younger group of individuals, but part of its sociological value stems from its use on the elderly.

Contemporary Religious Issues in Christianity Essay Example for Free

Contemporary Religious Issues in Christianity Essay Over time in various religions, there has been conflict. If not within one particular religion then there would be conflicting with each other. Christianity is a religion that most certainly has this issue. With many struggles in religion that people are face with today that would assists in the division of our human population, some religions still share some of the same beliefs. Though all religions are vastly different, the overall belief is geared to praise and worship God. Two religions that will be discussed in this paper that conflict with Christianity are Judaism and Islam. In Judaism, besides cultural division within, most of their conflict is with modern society. In Islam, the Muslim community has a great political outlook that has been coupled with their religious beliefs and stereotyping has been more recently a trigger for conflict. In this paper we will discuss the contemporary issues within Christianity. We will review the historical connections and theological similarities with other religions such as Judaism and Islam. We will also take a look at Christian denominations and how they interact with Buddhism. Contemporary Issues within Christianity Christians have struggles between their own religion, and with other religions beliefs. Christian’s belief in One God, God of Love. We can find a message in the passages of the Bible; in Genesis, a foundation about God’s creation. The concepts: stewardship and creativity, God blessed them; and God gave them this message, Be fruitful and multiply, and fill the earth, and subdue it; and rule over the fish of the sea and over the birds of the sky, and over every living thing that moves on the earth. Bible) 2012 â€Å". The Love of God gets lost in our daily living style because the temptation, we sin and man abused God’s stewardship, and we don’t follow what God is teaching us to do. Christianity and other religions in this new way of living, we all are challenge to face an inevitable change. Social and new technology is responsible for new changes. We ask ourselves, what about religion in the future. Influences, crisis, economy are slowly changing the conservative religion to their surrounding of cultures. This changes are giving new choices to each one of us, and some choices are giving us ethical and cultural choices that force us to examine ourselves in our most basic philosophical believes. Christians and other religions are facing some areas that may raise ethical and religion beliefs. How Christian must respond to such conditions? How can we live with this society and culture that surrounds us? Christ of Culture perspective is exactly the opposite of Christ against Culture This way of living brings culture and Christianity together. God is giving us life – Why humans want to decide to take away our own lives or others. Where is our belief and trust, or mainly where is our Faith in God. Why we want to take control. If God give us life; we must belief and have trust that he has a plan in our lives. Ethical termination of adult life. Do individuals have the right to end their own lives or the lives or their loved ones? Even with major circumstances, do we get the control; where is our faith and believe that God does the impossible. Christianity questions about today is questioning about euthanasia. Passive or Active). Passive allowing the person to die by discontinuing their treatments and active is taking some positive step to terminate the person life by toxic substance or the injection of an air bubble into the blood stream. Euthanasia is the act of putting the death of a person which their illness in not curable but is violating the six commandment† Thou shalt not kill (Murder). Such consent does not relieve the killer of guilt for the sin of murder. Euthanasia is an instance of murder, which is a categorically forbidden in scripture.  Exodus 20:13 (Bakers, 1973), pp. 222 F. This society is giving us the opportunity to take control in our own hands; new technology is changing tremendously our beliefs and if we don’t wake up. This society will be out of control. Historical Connections and Theological Similarities with Other Religions The main historical connection between Judaism and Christianity is the fact that Christianity is a product of Judaism. This happened around the first century C. E. when Christianity was spreading rapidly throughout Europe. Besides Christianity forming out of Judaism, it has a connection through Jesus Christ, as we all know Jesus was a Jew. In fact for most of his life Jesus practice the Judaist faith and even celebrated Jewish holidays. Some of these holidays even became the basis for some of Christianity’s holidays, such as Easter which is based on the Jewish holiday â€Å"Passover†. Despite the fact that Christianity was a result of Judaism, Christians tended to have more freedom than Jews, while the latter was often persecuted for practicing their religion. Christianity has a connection to Israel that is almost as strong as Judaism. Nazareth which is based in Israel is considered the birthplace of Jesus, as well the birthplace of the Jewish Christian Church, however after the destruction of the church’s temple in 70C. E it seems that the church gradually faded into existence. While there may be some differences in how each religion worships and celebrates their religions. They both emphasize people being kind towards one another, believing in one God, and just being an overall good human being. The Christian and Islamic faith do share some of the same beliefs though their religions are vastly different. They both believe that there is one God and that God created the planet and mankind. They to both agree that God is the way of morality and the way or path of justice. It is also believed between the two religions that overall judgment of life is decided after life by heaven or hell. The fundamentalists Muslims and Christians also believe in pollutants such as porn and licentious helps destroy a community or society. There is a huge negative emotion in the western civilization in Islamic countries which explains the reasons of influences that evolve from out west. Of course there are obvious differences between both Christianity and Islam that will forever be unsettled. In these religions, pivotal doctrines are the points in which Christianity and Islam disagree. The overall tone of both beliefs are peaceful, caring, and loving human beings. The Muslim religion has points of emphasis on being peaceful, for instance; In Islam, the Muslims look to Sura 22:56 who say when speaking of religion there’s no compulsion. Though many in the world of Islam would believe that no compulsion means inside their religious world there is no competition amongst religion. Sura 29:46 says do not have a quarrel with outside religions but only if there is wrong doing. However, Sura 41:34 say to be make nice with the person doing wrong by doing good things for that person. Almost similar is the bible which has its parts of conflict with violence mostly from the Old Testament. It contests that a Canaanite society is infested with evil doings especially child sacrifice. God sent Israelites to enforce against the particular injustice and further on did the same against the Israelites. Situations like this within the scriptures of the bible are specifically minimal in circumstances during this time all implemented by God. But as the Quran would suggest, their religion puts this type of command in any time, place, and against any people or religion. Christian Denominations In religion, there is a power struggle to keep itself together. The ten commandments were clear on this issue. â€Å" Thou shall not worship false idols†, (Ten Commandments, 2002-2011). But there are seven billion people on this planet. Chances are that at least one of those seven billion people would want to worship another idol. From this idea, they would separate from their original church and form their own church. Worshiping whomever they found fit to be the one who deserved to be worshiped. As a matter of fact, this has happened many times in the history of Christianity and Judaism. Why are there so many Christian denominations? Well first we would have to differentiate between the non-Christian cults, and the false religions. Christian denominations are Lutherans, as well as Presbyterians. Then there are Jehovah’s witnesses and the Mormon religion, are examples of such cults. But islam and buddism are separate religions all together. Trials such as the protestant reformation gave rise within the Christian church to denominations. A movement to reform the roman catholic church that took place during the 16th century. Out of this event, four major division of traditional Protestantism emerged. These four were Lutheran, reformed, Anglican, and Anabaptist. But many more denominations would grow over the coming centuries. The denomination Lutheran was named after Martin Luther. This is based off of his teachings. Methodist was named from its founder, John Wesley. John Wesley was famous for coming up with methods for spiritual growth. Presbyterianism is named from their view on the churches leadership, and finally, Baptists. They got the name from the importants of the baptism ceremony. But not all the other denominations believe in baptism. So each one has a slightly different doctrine. Another is the availability of the lords supper to all. Or at least those who’s testimonies could be verified by the church leaders. Looking at why they have divisions, it seems clear that its not about Christ as the lord and savior. But it seems rather the differences of opinion by godly, flawed evidence, people seeking god. Seeking to retain doctrinal purity of what is their understanding of his word. Looking at today, denominations are many and vary wildly. The denominations have spawned numerous styles such as Nazarenes, Christian and Missionary Alliance, Evangelical Free, Assemblies of God, ect. Some styles of denomination, emphasizes very little doctrinal differences. But more often, they simply offer different styles of worship. Fitting the differences of Christians. This is the cause for so many forms of Christianity. Conclusion In this paper we have gone over the contemporary issues within Christianity. We have reviewed the historical connections and theological similarities with other religions such as Judaism and Islam. We have also taken a look at Christian denominations and how they interact with Buddhism. In our research we have found that Christianity and other religions in this new way of living, we all are challenge to face an inevitable change. Social and new technology is responsible for new changes. In these religions, pivotal doctrines are the points in which Christianity and Islam disagree. Christianity has a connection to Israel that is almost as strong as Judaism. Some styles of denomination, emphasizes very little doctrinal differences. But more often, they simply offer different styles of worship.

Ethical Brand Management Strategies for Fashion Industry

Ethical Brand Management Strategies for Fashion Industry Though brand management is not limited to the apparels and accessories it is very evident that fashion industry has given the word a turnaround over the years. From brand fanaticism to Brand loyalty Fashion Brands have the tendency to create a strong Brand identity amongst the minds of the consumers. Many of their brand management strategies have been successful. The global fashion industry is a giant in terms of the impact it has on economy, trade and commerce of many countries, the reach and importance of its products and the strength of its employment. Over the century, growth of the industry has been astonishing in terms of technology and revenue. The innovations had been rapid and growth exponential. Though origin of branding dates back to historical times, fashion industry is one of the industries which capitalized the most of a Brands strength. Fashion industry has a strong affinity to brand management, and most successful brand strategies like retailers Zara, Mark Spencer and Luxury designer brands like Louis Vuitton, Armani, Dior and YSL. The Brand strategy of most fashion brands revolve around the concept of differentiation of products, target customer group and building brand-consumer relationship from which is derived a Brand Personality and Identity of each brand. This identity carves a niche for the brand in the market. But there arise a few questions about this glamorous industries brand management strategy. Does a successful brand management strategy mean ethical Brand strategy? Does having a good turnover a year make a brand strategy successful? Can Ethics be inculcated in a brand strategy in an effective way? In the recent years a new concern has developed for the industries worldwide, the Ethics of business. The London fashion week, 2008 states that the fashion Industry has been caught on the issue of ethical and environmental clothing. Though researches have been made widely on Ethics and Business in most of the fields and industries very few initiatives had been made for the same in terms of brand management ethics and in particular context of Fashion and Apparel Industry. This Proposal aims in studying this less frequented topic of research yet growing concern of ethical consumerism in fashion industry, the requirements and processes involved for a brand to identify itself as a Holistic and authentic ethical brand. Scope of the Study Research Objectives, Questions and Hypotheses Research Objectives To study the brand management strategy of successful and powerful brands To understand the importance of Ethics as a critical factor for any brand strategy To analyze the effects of integrating ethics into the brand strategy and the implications of the relationship Research Questions What is a Brand strategy management? What are the successful brand strategies? What is business ethics? What is the need of Ethical Brand strategy? What are the implications of integrating ethical business and brand strategic management? Research Hypotheses Hypotheses 1 Strategic management is significant for a successful Brand Hypotheses 2 Business ethics has become an essential factor for competitive advantage of a brand Hypotheses 3 The relationship between brand management and business ethics can form an authentic ethical brand Literature Review of the Project This chapter aims to analyze the theory of the research project which is basically categorized into three broader topics of the research, namely Fashion Industry Brand Management strategy Business Ethics FASHION INDUSTRY Definition and History While fashion can be defined as the style or custom prevalent at a particular period of time adopted by the vast population in terms of clothing or behavior, it has been around from the time when people begun clothing. From 10,000 BC when men discovered a needle and loom to cloth themselves, through the Mesopotamian and Egyptian civilization where clothing got a religious meaning through the roman and Greek civilization where clothing was given an symbolization of beauty through the evolution of modern Elizabethan and Victorian era and finally to the era of influence of designers like Dior, Chanel to arrive at the Great Fashion era of today, Fashion has been ever evolving. Evolution But technically an industry for the same flourished only with the mark of Ready-to-wear invention around the beginning of 20th century. Till then tailors made cloths specific to a person, until when they found similarities of body forms of people they developed patterns which would fit more than one individual. Thus came in the Ready-to-wear garments. With the mark of 20th century the tailor shops were being turned into workshops to factories, where pattern drafting, bulk fabric cutting and sewing began. Industrial engineering and quality assurance were introduced as in other industries to yield greater quality and quantity of goods. During the era of industrial revolution the industry flourished. Thus evolved a billion dollar industry. With market being flooded with apparel products, the industry learnt the means of survival is differentiation. That is when the fashion industry started to adopt branding strategy for differentiation and creating particular identity of products that could be held in the minds of the consumers which would make them to buy the products repeatedly. Thus evolved fashion brand management strategy. Successful Fashion brands and brand philosophies Nike Just Do It The brand philosophy portrays grit, determination and passion. The products of Nike send the statement of a detached, determined, unsentimental attitude. Nike is synonymous with Cool LV Symbol of sophistication and style LV brand philosophy is tradition in combination with modernity LV products are Elegant, Practical, Prestige, Luxurious, Desirable, Stylish, Value-for-money, High-quality and Ever-lasting LV signifies Pride, Luxury and elegance Giorgio Armani Epitome of Luxury Fashion The brand founded and owned by the designer Giorgio Armani is a luxury line created by the designer catering top-notch clients with exemplary designs, style and materials that differentiates it from the regular luxury brands. The Brand Philosophy of Armani brands are based solely upon the founders personality and idea since the unique selling point of the brand is that it is Armanis! BRAND MANAGEMENT STRATEGY Brand Definition According to the American Marketing Association (AMA), A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. But in a more generic definition it could be a means of differentiation a company has over their competitors who produce similar goods. For Example: Procter and Gamble produces dental tooth paste and so do Unilever. They both have to differentiate and offer some product for their customer base that would make them loyal to the company. Thus PG created Crest and Colgate brands of toothpaste and Unilever created the Pepsodent. The name is not the brand. But the logo, symbol, the product offering, the values on the whole is the brand a company creates. brands enable a buyer to easily identify the offerings of a particular company. Psychological perspective of brand From the psychological perspective a Brand is a perception held in the minds of the consumers. Perceptions are the psychological experience of humans. Hence a brand is actually the psychological experience or view a human has about what it has to offer to them. As Scott Bedbury, a leading branding consultant in his book titled, A Brand New World rightly states Brand has become psychological concepts held in the minds of the public, where they may stay forever Brand Strategic Management Strategic management in a Brand arena is the structured analysis, decisions and actions the brand takes in order to conjure the brand identity and value which gives the sustainable competitive advantage over its competitors. Decision Analysis Action Brand strategy is the foundation laid for the creation of the brand Identity which signifies the brand promise the customer expects. A brand strategy encompasses systematic planning at each stage of branding process. Right from Realizing the mission and vision of the company, Researching and defining the target customer segment, Zeroing on the Unique Selling Proposition of the company, Differentiating from competitors Giving a personality to the brand, developing brand values, Communicating the Brand values and brand promise to the customer Until Sustaining the Brand the strategic planning, decision making is termed as the brand strategy Management. The Zara Strategic Management Definition A firm to sustain in the current competitive market scenario should formulate and implement a value creating strategy, in order to achieve strategic competitiveness. Strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Strategic management process is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns. Zara has adopted what is termed as the integrated cost leadership and differentiation strategy. This strategy involves engaging in primary and support activities that allow a firm to simultaneous pursue low cost and differentiation. The Strategic Process Today a consumer has high expectations while purchasing a good or service. They demand low-priced yet differentiated products to suit their needs. To address these demands organizations engage in primary and support activities which will equip them to capitalize on both lower cost and differentiation. The objective of this strategy is to produce products of differentiated value efficiently. Efficient production provides cost leadership and the differentiation of products add unique value to it. The firms thus become strong in networking amongst the primary and secondary activities becoming competent. Zaras Strategic Process Zara has successfully adopted this strategy of cost leadership and differentiation to provide consumers with desirable fashion goods at relatively low prices. The sophisticated design team, effective managing of costs, flexible production system and total quality of management are the capabilities of Zara which gives it an strategic advantage over competitors ETHICS Definition While the world is facing the strength of business and commerce flourishing despite the economic slowdown, there is a silent movement amongst both the consumers and the organizations arousing concern for Ethical Business. Business ethics has now become the much debated topic not only because of its growing importance but also the complexity and difficulty in understanding and implementing them in a business. Human Beings have the power and ability to think and make a decision which other creations dont possess. This ability also comes with choices. And these choices require rational thinking. The humans thus should make the choice of which is right over wrong, using their knowledge, views and analytical skills. But the right and wrong are not explicit and requires tough decisions as the ethical decisions are not easy to make and demands more than what the individual or organization is ready to give. But such decisions are vital for the greater good of the organization, people and environment Evolution of Ethics Ethics is one of the few terms with no one fixed definition. It is an evolutionary concept. Its meaning and purpose is evolving as does the business. The following are the few views on ethics, The Initial definition for ethics was simple. Ethics was about doing right thing in context to morals, values and culture. This works for an individual who has personal instinct and acts according to that instinct. When it comes to an organizations perspective, defining what is the Right thing and whom or what should be the primary concern for ethical decisions the company, the shareholders, the stake holders or the whole society, ample questions arise. But inevitably men are greedy and as time progressed since 1960s various ethical issues arouse in business. From the Employee-employer relationship tensions, bribery, financial frauds and mis-management, human rights, transparency issues, environmental issues to the Intellectual property stealth and cyber crimes every issue has led onto a newer perspective and need for ethics in business. These needs were supported by various laws and codes passed on by the authoritative organizations. The developments include the earlier code of conduct and values established by companies, to the formation of ethics resource centre and corporate social responsibility movements and until the Sarbanes -Oxley Act of 2002 business ethics have fallen under strict scrutinization of these regulations. Need for Ethics Business ethics in text definition is The Principles, standards or rules that guide the organization and the organizers together in the business arena. The standards are the judging criterions for what is right or wrong and what is acceptable and unacceptable by the society at large. But various studies suggest that ethics is ever evolving phenomenon. From being Just doing the right thing to the standards and laws of judging the right thing now ethics has evolved to Business beyond profits and laws. Now Business ethics is about the Triple Bottom Line. Financial Social Environmental Ethics is now beyond just doing business without harming the society and environment. It is about doing business and also contributing to the society and environment from where they take resources for doing the business and also sell the end product or service. Thus the expectation is that while the business has growth there should also be the societal and environmental growth. This evolution of ethics gave rise to a new field in business namely the Corporate Social Responsibility. CSR is about an organization going beyond what is legal and makes most profit for the company to contributing and achieving societal benefits with interest of all stakeholders. ETHICAL BRAND MANAGEMENT STRATEGY The New Concept While the business ethics is much debated and though complex organizations are trying to interpret and implement them in business. Research and studies are conducted in this field of business ethics. But unfortunately Brand management and integration of ethics into the foundation of branding still remains unobserved. The reason for the same could be many including the major misconception that branding is all about the powerful logo and name that enables organizations to sell products and rake profits. But that is only one part of the branding. The product branding is much regarded with importance that organization branding is overlooked. This study is to understand the importance of integrating ethics into organization branding and the strategic implementation of the same. Brands today have a powerful position in the minds of the consumer. The consumers associate themselves with the brand and studies claim that bran is a Personality in the minds of the consumer. This phenomenon leads to brand loyalty or in severe case to brand fanaticism. When brand has such importance amongst its consumers and has direct impact with its activities in society and environment, there is growing demand for Ethical brands. Case study: Apple Considering the Case of one of worlds powerful brand, Apple: Apple has a perceived personality of sophistication and uniqueness in the minds of its customers and the society. But a recently one of Apples supplier manufacturer have been found guilty for chemical poisoning of 49 employees and another supplier reported to have used child labor. Though Steve jobs of Apple claim that Apple is not responsible for the same, these reports highlight lack in ethical concerns in area of production of worlds popular devices. This might pose as a threat for the brand Image Apple has created over the years and its sustainability becomes questionable. Consumers have the access to information to realize Apples sophisticated product is an end result of unacceptable work environment and child labor. Then the Brand Personality in their minds might take a change. Thus to avoid such a situation it is not an option but a necessity for Ethical brand Management Strategies. The Ethical Approach Ethical brand is perceived as an oxymoronic term by business community at large. They are regarded as two contradictory terms put together. But the real sense in perceiving them is as two complementary words working in synchronization with each other. Both is of no use when the other is insignificant. While a typical Brand Strategy aims to Establish the brand values amongst customers Create Brand Identity and market position differentiating from competitors Create and sustain brand loyal customers To maximize profit by increased sales and expansion of brand These aims are basic and essential for any organization trying to establish and sustain a brand and make the organization profitable. But as the brand grows in size, power and financially, these aims are testified for their ethical commitments and that is when they flatter undoubtedly. The Ethical approach to the same brand strategy aims would possibly be, Establish the brand values amongst customers By not just stating the values but integrating those values at each and every stage of the organization. Brand values are promise made by the organization. Create Brand Identity and market position differentiating from competitors By competing fairly, without trying to override competition unethically at any means Create and sustain brand loyal customers Without fake promises, with transparency and sustainable brand practices. To maximize profit by increased sales and expansion of brand Without bringing about any harm to the environment, society and stake holders, and also contributing to the society and environment responsibly. The table does not follow any standard code of ethics but just a perspective in which the same aims can be redesigned for an ethical brand. ETHICAL FASHION BRANDS Fashion industry is undoubtedly ever flourishing industry not only because of its size and buzz but also since it produces one of the basic commodity for which there is a ever increasing demand: Clothing. Fashion Industry is characterized by Labor intensive, customer centric, fast changing trends, extensive raw material usage, and tedious manufacturing and marketing processes. Consumers of fashion brands are loyal followers of their brands. Be it high end fashion designer brands like Dior and Armani to the mass marketing fashion brand like Zara and MS, brand followers have very high expectation of their brands. From product quality to service these brands have to live upto their brand promise. With Globalization, a brands customers have access to informations of all forms. And the rising concern of the fashion consumer is not only about how cost efficient their clothes are but also how ethical are the clothes they wear? It has to be mentioned here that the same consumers who question about ethical status of the brands also demand lower costs of quality products. As discussed earlier in ethics there are always choices, whether to provide higher ethical products and the higher cost that accompanies it to make sustainable profits whether to give lower cost, lower ethical products and still make larger profit Unfortunately most fashion brands seem to have chosen the latter option which could be viewed as the immediate best solution for the brand and customers. But is the solution sustainable is the issue of the hour. Case of Ethical Brand Failure HM Originated in Sweden in the year 1947, HM now holds 2000 stores across the world. The brand has its own base of customers and promise them fashion and quality at the best price. The corporate social responsibility of HM as stated in their sustainability report which states style and substance encompasses most of the ethical issues of fashion industry. Their sustainability vision as stated is that they follow a strategy for the business operations which ensures financial, social and environmental sustainability. But recent reports claim otherwise, Financial Times has reported that HM clothings organic cotton claims are deceptive as a test conducted on these so called organic cotton fabrics reveal a outrageous amount of genetically modified cotton, (DNA modified cotton for better productivity and anti-pest properties). It is well known that there is worldwide outrage against genetically modified crops as their ill-effects surpass the benefits they possess. Many countries have banned the cultivation and use of genetically modified cotton as they possess unforeseen threats to the consumers health, environment and the society. Here is the case of HMs failed promise. Their sustainability vision has lost its application as they committed financial, social and environmental sustainability but the reports claim the opposite. GAP Gap, claiming to be the worlds largest specialty retailer, was founded by Doris and Don Fisher in the year 1969 with San Francisco as the base. They include array of brands namely Gap, Banana Republic, Old Navy, Piperlime and Athleta. Gap now operates 3100 stores worldwide. Interestingly GAP has dedicated a separate website for the cause of the Brands social responsibility and ethical practices. The Statements and claims are powerful and brings a positive aura about the brand. Gap states that they believe not only in the basics of ethical business practices but also to embrace a broader, deeper responsibility to people and the planet. The statement states that the brand stands up to care for the stakeholders, society and the environment at large and they make choices which bring no harm to them. They also ensure the GAP customer that every time a Gap product is purchased the consumer acknowledges a Brand which cares about people and planet. But the true depth of these statements becomes questionable when GAP is now caught in the middle of quality of the work environment GAP suppliers are subjecting their workers to. The Telegraph reports about child-labor in factories in India sewing GAP garments. The Saipan Islands of the pacific, Officially under US has a legal system for setting their own immigration system which facilitated garment manufacturers to bring in cheap labor from china and use labels stating Made in USA. The large Chinese owned garment factories bring in young female workers from china and mostly south-east Asia with assurance of good salary and work environment but contrastingly with sweat shop work environment. A critical analysis of what GAP has stated as their ethical policy is strikingly in contrast with these reports. If the ethics is as integrated into Gaps vision as they claim what could be possibly be the cause of these situations in factories supplying GAP clothing? The Need for Authentic Ethical Brand The cases of GAP and HM are just examples of ethical failures in Fashion Brand management. There are many other big brands associated with ethics failure the list including Nike, Abercrombie Fitch, Calvin Klein, Wal-Mart and more. These cases plainly illustrates these companies didnt lack a vision for sustainability. They had well-structured vision and mission for sustainable ethical strategy, but what they lacked was the implementation and monitoring of the same. It is also essential to begin this process right from the basics. That is ethics and brand strategy should integrate from the fundamental and progress upwards through all processes of the brand development. Research Methods This research proposal aims in laying the foundation for the detailed dissertation to follow on developing an ethical brand strategy framework for the fashion industry. The proposal aims in locating the problems of existing ethical strategies and their implementation and monitoring systems. RESEARCH FRAMEWORK Trend Analysis Design process Sampling DESIGN MERCHANDISE Ethical check point Ethical issue Ethical Solution Approved Rejected Scheduling resource allocation Supplier Analysis Raw material procurement Sampling PLAN SOURCE Ethical check point Ethical issue Ethical Solution Approved Rejected Garment Sewing Management Fiber to fabric monitoring Marketing Ads Management Sampling PRODUCE AND MARKET Ethical check point Ethical issue Ethical Solution Approved Rejected DISTRIBUTE Warehouse management Inventory Management Transportation to showrooms Ethical check point Ethical issue Ethical Solution Approved Rejected Floor planning VM Sales feedback Sales Trend analysis SALES, ANALYSE AFTER SALES Ethical check point Ethical issue Ethical Solution Approved Rejected Research Development Human Resource Management Administration SUPPORT ACTIVITIES Ethical check point Ethical issue Ethical Solution Approved Rejected PRODUCT OF AN AUTHENTIC ETHICAL BRAND The idea of the research framework Fig is to ensure the brand can be known to be practicing an ethical strategy if and only if code of ethics is integrated at each level of process flow of product development. Description of the framework The framework is structured to highlight six vital process categories for a brand to produce the end product. The categories include Design merchandise The design and merchandising is the first stage in a fashion brand process flow, as this where the product is conceptualized and given form. The trend analysis, feasibility of design, material selection, sampling and all merchandising coordination processes takes place at this stage. This is the mind work part of the fashion product development. Plan source Planning includes the pre-production scheduling, resource allocation, backward planning and ensuring commitments. Sourcing includes procurement of raw materials for the production process. This stage requires large supplier and buyer co-ordination and resource planning. Produce and market The apparel manufacturing is the most labor intensive of all levels of product development. However automated, the actual cut, sew and pack requires ample workforce management. Marketing is where the brand transports its values to the customers and involves PR Distribute The distribution is the most important of the supply chain activities, inventory and warehouse management of finished goods, allocation planning and transportation to the showroom. Sales, analyze after sales This is where the product is made into revenue through sales. The showroom management, floor planning, visual merchandising all enable shoppers trafficking the showroom while the sales analysts analyze the sales patterns and suggest on replenishment. The after-sales services and waste management of the Brands products are areas of concern. Support Activities The support activities form the backbone of the brand process flow, which includes the essential human resource management generating, training and maintaining workforce, research development bringing about new innovations for the brands portfolio and the general administrative department taking care of the overall functioning of the brand from conceptualization to customer care. The Ethical Checkpoint The research aims in finding the feasibility of having an ethical checkpoint at every stage of product development of an apparel brand. The purpose and functionality of the ethical checkpoint could be Aim To ensure only ethically sustainable products pass through different levels of brands production process. Process Each brand should define their own ethical standards and code of ethics to be followed at each level of the Brands product development. This code of ethics should be in compliance with both global and local ethics standards in accordance to the brands demography. The function of the ethical checkpoint is to ensure that at each level of process flow the ethical standards are met and if any ethical issues arise the suitable ethical solutions are arrived at before the product pass on to the next level of the process flow. In this way the product at each level is ensured to be sustainable. Thus the brand self-monitors itself for ensuring the sustainability promise it has made to its consumers End Result The end product is not just name sake ethical but holistically ethical made by ethical standards from the scratch to the finished goods stage. Positive Impact By adopting this strategy the brand not only ensures it stays committed to the people, planet and product but also they promote positive consumerism amongst their consumers. This is one of the possible frameworks of authentic ethical brand management strategy for the fashion industry. A descriptive framework for the ethical check point could be Ethical check point Ethical issue Ethical Solution Approved Rejected

The Corporate Culture Of Fedex Business Essay

The Corporate Culture Of Fedex Business Essay In order to complete the task the organization selected was FedEx. The corporate culture of FedEx was based on superior client service as well as displayed an attitude of doing whatever it takes to serve clients as of the top to the bottom. The expansion of the Internet, therefore, was something FedEx might employ to enhance its client base plus create a competitive service advantage. It allowed FedEx to not just let its clients pull real time information moreover data into their internal systems, however in addition to that turn out to be further involved in the internal processes of its clients. which involves the contributing factor in transforming FedEx into an e-trade. Even though there was no planned strategy to build an e-trade, the decisions that the business made to align the organization structure by means of systems plus processes has carved out a model for building a successful trade for the 21st century, which lends support to transportation logistics competence as well as selling as well as supply chain logistics answers management. (De Wit, 2004) FedEx is renowned for plus recognized for its total fidelity plus its attention to detail. FedEx accomplishes this by not being a mass of bodies moving in one direction however rather by being the several parts that compose it plus working together. FedExs guaranteed on-time service plus complete satisfaction is unconditional. The image the business has so meticulously cultivated assists maintain as well as extend its market share. FedEx Logistics offers customized, integrated logistics in addition to warehousing answers worldwide. FedEx Logistics is the parent business of FedEx Logistics furthermore Caribbean Transportation in February 2000 to offer customs brokerage moreover trade facilitation answers. FedEx Corporate Services formed in January 2000 to bring together the sales, client services, public relations in addition to IT resources. On January 19, 2000, FedEx announced a novel branding strategy that involved transforming the businesss name to FedEx Corporation, as well as ex tending the FedEx brand to four of its five subsidiary companies. Providing clients by means of an integrated set of trade answers was the pivotal reason for the renaming of the business as FedEx Corporation. Clients wanted to deal by means of one business to meet their transportation plus logistics needs. The announcement created to pool together the marketing, sales, client services, information technology plus electronic commerce resources of the group furthermore offer variety of trade answers. (Johnson, 2005) Technological growth has always been a major manner for FedEx to add value since it can cut costs along by means of creating novel manners of finding competitive benefits. Lastly, FedExs improving in addition to transforming of the organizational structure over the last few years has added value. By developing different subsidiaries all operating under the FedEx brand name has organized the business down by means of improving the communication inside the business as of one division to another. (De Wit, 2004) The ability to keep up by means of e-trades will depend on how well a business can keep up by means of novel emerging technologies. FedEx has transformed into an e-trade by improving several of its core competencies. On January 19, 2000, FedEx announced a novel branding strategy that resulted in the transform of the businesss name to FedEx Corporation as well as extended this FedEx name to four of its five subsidiary companies. FedExs strategy was to take advantage of its brand image, the name that clients have counted on for reliable service plus cutting edge technology. The transformation created an integrated set of trade answers. Clients will just need to deal by means of one business for all its supply chain, logistics, moreover delivery needs. This offered a single point of access to client service, billing, sales furthermore automation systems. Each business under the FedEx umbrella operates independently however competes collectively. The novel organization is geared to assis t trades of all sizes in achieving their goals. (Johnson, 2005) Mission: FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics; transportation furthermore related information services through focused operating companies. Client requirements will be met in the highest quality manner appropriate to each market segment served. FedEx Corporation will strive to develop mutually rewarding relationships by means of its employees, partners plus suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical as well as professional standards. (Lynch, 2006) Problems: FedExs strategy was to capitalize on the growth of e-trade moreover aimed at integrating its physical transportation by means of its virtual information infrastructures to create a large matrix of systems that meets the needs of trades ranging as of transportation services to complete supply chain management answers. FedEx has taken a client focused approach in addition to all systems are cantered on the client. The process of building the systems furthermore technology infrastructure was the first step in the transformation. Next, was the integration of trade processes into these systems? (Lynch, 2006) This was not an easy task moreover required expertise in logistics plus supply chain management. FedEx was following the technology age taking place in our country at this time as well as piggy backed on the growing e-trade market. The final step is for FedEx to transform its trade furthermore make people aware of the innovations and advancement. (Lynch, 2006) Political: FedEx conducts its trade internationally moreover therefore is required to follow international laws, rules furthermore regulations. FedEx will not carry shipments, which are in violation of any U.S. export laws. As by means of all shipping companies, they will not assume liability for any loss or expense, including, however not limited to, fines in addition to penalties, due to failure to comply by means of export laws or regulations relating to the export, import or movement goods at central hub locations, FedEx employees work jointly by means of U.S. Customs officials to prevent contraband as well as restricted items as of entering plus leaving the U.S. FedEx has initiated strict shipping guidelines furthermore know ones client rules, in conjunction by means of law enforcement, to deter moreover prevent the movement of dangerous furthermore deadly agents into the U.S. They screen packages for illegal currency and monetary instrument shipments in violation of the Bank Secrecy Act r eporting requirements. (Lynch, 2006) Economic: FedEx Corporation has grown as of a package mover to the leading transportation offer in the world. It was the first to establish critical factors to transform a conventional trade into an e-trade. FedEx developed a global network which offers services beyond transportation, including full service management tools plus support. FedEx led the manner in the deregulation of the transportation industry, which resulted in economic competition in addition to a decrease of transportation costs as of 7.4 % of GDP in 1980 to 6% of GDP in 1999. It employed 166,000 full-time furthermore part-time workers in the United States in 2000, by means of a payroll as well as benefits of  £7.2 billion. The direct and indirect employment impact of FedEx operations is over 550,000 jobs, or around 1 in every 270 jobs in the United States. The businesss revenues exceeded  £18 billion in fiscal year 2000 while the combined direct plus indirect output produced by FedEx activities totalled approximately  £53 billion. The number of export packages transported by FedEx has been growing steadily over 15 percent. FedEx has tripled its market share over the last seven years. The value of these exports has in addition augmented 300 percent, an annual average of over 22% while during the same period U.S. exports just augmented 50%, a 7% annual augment. The evolution moreover success of FedEx has had a multiplier effect on the U.S. economy. It continues to make technological furthermore operational advances that are impacting on global markets as well. (Johnson, 2005) Socio-cultural: FedEx has established that it cares very much regarding the global community. It uses its resources to assist thousands of organizations throughout the world. Their aircraft furthermore vehicles deliver tons of aid to disaster sites. Employees volunteer countless hours to make their communities better places to live, play, in addition to work. FedEx gives financial support to assist ensures childrens safety as well as improve education. FedEx is committed to all their employees and the communities in which they live. They demonstrate this by offering financial support plus volunteer support for charities that promote educational, artistic moreover cultural, civic furthermore humanitarian well being. (De Wit, 2004) Technological: The FedEx Corporation has made massive strides in technology and is setting the industry standard for competence furthermore client service. FedEx has sought technological advances in response to client needs, and has excelled in anticipating as well as projecting demands of an environment that would depend plus thrive on information. The technology FedEx has developed enables clients in addition to support personnel to have wireless access to essential information systems networks anytime moreover anywhere. FedEx was the first to integrate wireless technology further than two decades ago, furthermore continues to develop and lead the industry in developing innovative wireless answers. (De Wit, 2004) FedEx has long been in the forefront in recognizing the potential of the Internet to offer fast, easy furthermore convenient service options for its clients. In 1994, the FedEx Web site was launched by means of a bold package tracking application that was no doubt one of the first true corporate Web services. FedEx turned out to be the first transportation business by means of a web site offering a feature that allowed clients to generate their own unique bar-coded shipping labels moreover contact couriers to pick up shipments. The web site today handles over 1.1 million package-tracking requests daily. Further than 2.5 million clients connect by means of the business electronically everyday as well as electronic transactions account for two-thirds of the five million shipments FedEx delivers daily. The web site is acclaimed in the trade community for its speed, ease of employ plus client-focused features. (Lynch, 2006) Global: The international market place is by far the businesss most prominent growth opportunity. The FedEx global story began by means of the growth of FedEx Express, which today covers further than 210 countries by means of quick, reliable express transportation. FedEx has been a leader in the global economy, offering clients further choices and further places. The family of companies representing FedEx operates hubs all over the world, giving clients limitless opportunities to expand their client base. (Johnson, 2005) FedEx Trade Networks offers global e customs clearance in the U.S. in addition to Canada, offers freight forwarding services that connect the U.S. furthermore Canada by means of Asia, Europe, Latin America moreover other major international regions. FedEx Supply Chain Services leverages the global transportation in addition to information networks of the FedEx companies as well as their affiliates to offer international supply chain management answers to clients in North America, South America, Europe, and Asia. (Ward, 2006) Competitive Environment The competitive environment is made up of the life cycle stage, competitors, key success factors, plus Porters 5 forces. FedEx is still in the growth stage of the life cycle. There are few competitors in the postal service plus delivery industry. Top Competitor: UPS The United Parcel Service was founded in 1907 inside the United States. Today UPS is a  £30 billion business that focuses on enabling commerce around the planet. UPS is one of the most recognized plus admired brands in the world on top of express carrier and package delivery. UPS is a leading offer of specialized transportation, logistics, capital, plus e-commerce services. UPS is involved in further than 200 countries worldwide. (De Wit, 2004) UPS Internet Shipping is ones fastest in addition to most convenient shipping answer on the Web. Access the industrys widest array of shipping options right as of ones computer. UPS Internet Shipping offers several key benefits including: Store up to 300 addresses in Address Book Access shipment details plus tracking data for up to 90 days Customize preferences for fast, easy shipping Shipping software not required nothing to install Strategic Analysis: Most carrier firms emphasize the same strategic dimensions furthermore employ similar strategies moreover that once common strategy that is the carrier trade is the high investment in research and growth in order to develop better technologies. In the trade, firms by means of the best technology tend to have a higher market share and this can be seen as a competitive advantage. (Johnson, 2005) Key Success Factors: The key success factors for FedEx trade is technology. This is what makes a business run as well as ultimately makes the money for the business. Another key success factor is marketing. People need to be familiar by means of the carriers names in addition to services so they have trust in the quality of the service offered. The further a parcel carrier is globalization; the better success it will have when it comes to international deliveries. International deliveries are costly plus there are just a few carriers that can offer total global delivery services furthermore this might be a competitive advantage. Client service is very significant; carriers need to keep the clients satisfied by means of the service so they continue to come back moreover employ the service. (De Wit, 2004) Value Chain Analysis Identification of Core Competence Primary activities: Inbound logistics- handling and storing of products to be shipped. Operations- shipping products, logistics, value chain analysis, financial analysis, handling orders, checking orders. Outbound logistics- delivery of the products, receiving payment. Marketing furthermore Sales- develop a positive image of the business making people feel comfortable plus satisfied by means of the product. Service- Concentrates on client satisfaction, doing anything that satisfies the clients. Support Activities: Procurement- purchasing, trucks, planes, gas in addition to other assets Technology growth- investments in systems innovation, research moreover growth and information technology HR management- hiring, training, developing and compensating employees as of truck drivers to top-level management Firm infrastructure- General management, planning, accounting, legal support, government regulations, required to support the value chain Global distribution involves managing not just the movement of goods, however in addition the flow of information furthermore finance that moves by means of the goods. A FedEx supply chain answer is a streamlined organization as well as that one core competency leads to another it is a continuous flow. (Stacey, 1996) SWOT Analysis: Strengths: Market Leader Number one in the International Air Express Industry They had a head start in the trade Can clear customs faster allowing shipments to avoid delays Weakness: Major competitors and its operations Growth demand Opportunities: Expand into further countries Buy further planes plus trucks to deliver further packages faster Start delivering further heavy weight cargo Improve ground delivery Upgrading distribution in addition to logistic services Threats: Competitors that offer better prices, faster travel time Clients stop buying products Gas Prices can rise that will have an impact on the prices Five Forces Model: Threat of Novel Entrants: The threat of novel entrants is low in the parcel industry. It is low for the reason that it is very expensive to get involved in the industry. Starts up costs are high. It is expensive to have the services that are equal to that of FedEx moreover the other competitors. (Lynch, 2006) Bargaining Power of Suppliers: The bargaining power of suppliers is high. It is high for the reason that when looking at the items that the parcel industry employ such as, planes, computers, furthermore vehicles. If FedEx is not on good relations by means of these people, the costs can augment drastically. (Ward, 2006) Bargaining Power of Buyers: The buyers have a very strong bargaining power. They have the ability to switch their user to one of the other members of the industry at any time. It is the job of FedEx to make sure that the client is always happy. It comes as no extra cost to the buyer to switch their parcel delivery business. The just lose that is really suffered comes at the expense of the business for losing a client. (Whittington, 2000) Product Substitutes: It is very easy to substitute a delivery service. There are not several out there however the ones that are well established in the eyes of the client and the industry. It would not be a complex task to switch one business for another. Since this is the case, FedEx has to maintain good client relations by means of their clients. (Stacey, 1996) Intensity of Rivalry: The parcel industry is an intense industry. There are five main players in the industry competing for market share. The features that they are competing on are the speed of delivery, the competence of the delivery, furthermore prices. If one can create a successful mix of the three of those factors, one will hold the greatest market share. (Lynch, 2006) FedEx has turn out to be a major technology user. The employ of IT to its trade enabled FedEx to surpass the rest of the industry as well as acknowledge Fred Smith as the visionary who forced his plus other companies to think outside the proverbial one. He rationed that the business have to acquire its own transportation fleet while competitors were buying space on commercial airlines moreover sub-contracting their shipments to third parties, reliable on its overnight delivery commitments, an image that has turn out to be fundamental to FedExs overall success. The introduction of novel technology allowed FedEx to install further than 100,000 sets of PCs by means of its software, allowing clients to be linked in addition to logged into their ordering and tracking system. The emergence of PCs loaded by means of FedEx software transformed the client base into an electronic network. Information enables corporate clients to tighten their order-to-delivery cycle, exercise just-in-time (JIT ) inventory management furthermore synchronize production levels to market demand. FedExs quality of service turned out to be synonymous by means of the quality of the information offered to its workforce. (Johnson, 2005) FedEx has enhanced information management in terms of being able to identify the critical factors involved by means of success of an e-trade. It has successfully transformed as of a conventional trade into an advanced e-trade in its network economy. FedEx has succeeded in several areas including: visionary leadership in the application of novel technologies, defining the information infrastructure, integrating internal processes, and aligning the organizational structure for maximum benefits. FedExs key strategy was client service furthermore for its clients to adapt into its novel information technology. FedEx harnessed its novel technologies plus extended the electronic trade to all of its clients. FedEx has developed this technology moreover made it possible for its clients to connect by means of them in any manner the client chooses. The restructuring of FedEx addressed several processes however in exacting the integration of logistics as well as supply chain management proved to be most successful. The enabled FedEx to cut inventory levels, reduce costs as well as shortening order-cycle time. This is a key for FedEx to improve the quality of service they offered to their clients. (Mintzberg, 1998) FedEx has laid out a vast matrix of transportation in addition to information networks that will offer them by means of a huge competitive advantage for some time. To function as e-trade Business will need to turn out to be increasingly client/answers focused. All processes have to be integrated to ensure a unified client centred front that offers services throughout the value chain, logistics, and parcel carrier trade. FedExs novel restructuring will serve their clients as well as apply novel technologies constantly to improve their response time and the value of the information they offer. FedEx will continue to build, innovate, furthermore exploit technologies as of the successful base they have created and will be on top of the industry for a long time to come. FedEx can be classed as an innovator in its field, being the first business to introduce several of the technologies furthermore processes that are worn in the courier trade today. Innovation can be seen as a context-speci fic process of invention, diffusion, adoption in addition to implementation. (Lynch, 2006) FedEx management understands the strategic significance of innovation plus has forged links to create the FedEx Technology Institute. .FedEx has in addition shown a strong trend for technological innovation. This means that the business is not always reactive to competition; rather they often force the competition to follow their lead. This gives FedEx a competitive edge, moreover in addition continues to ensure that the FedEx brand-name is well respected. (De Wit, 2004) Challenges Faced: While carrying out this task the experiences that were face while used the analytical tools and techniques introduced in the module were really very fruitful and I came across situations where I felt that I really am an employee of the organization and felt the situation the organization was facing and going through. And the techniques introduced and taught in the module enabled me to think about the solutions that might help the organization. The advancement in the nature of the techniques introduced in the module and the way the over all modules was organized throughout it really enabled me to understand the situations an organization may go through during its business process. This was a great experience as along with focusing on the task I also practiced and learned how to search and go through different sources more efficiently in order to complete a task.