Structural design 1 Essay Example | Topics and Well Written Essays - 3250 words

Auxiliary plan 1 - Essay Example Inability to do appropriate auxiliary structure results to the structure being excessively powerless and it might fall murdering numerous individuals (Charlton, 1973). An auxiliary specialist has significant jobs in structuring the help of the house just as planning the format of the structure. The specialist works intimately with the draftsman to guarantee security of the structure. The fundamental difficulties of any auxiliary structure are; The structure engineer needs to basically assess and examine various materials and their conduct when stacked and select the best and moderate materials. These examination are significant so the architect can think of a structure that is prudent and can withstand load. Basic structure guarantees that the structure stands straight, firm and safe. It likewise guarantees that the structure oppose unreasonable avoidances that uncover the basic components to exhaustion. The auxiliary components must be intended to oppose splitting and creep. The plan hypothesized by the auxiliary specialist should likewise take in thought the adjustments long of the structure materials because of progress in temperatures as this lead to misshapening of materials. The structure must be made to the material particulars including all the assembling resistances. The major basic component utilized in building incorporates segments, shafts plates, curves, shells and catenaries(Science Corporation, 2001). Sections are components that convey the hub ... The plan must be made to the material determinations including all the assembling resiliences. The major basic component utilized in building incorporates sections, bars plates, curves, shells and catenaries(Science Corporation, 2001). Materials and strategies In this plan the accompanying auxiliary individuals will be utilized. ColumnsColumns are components that convey the hub power. The power might be either in pressure or in pressure. The fundamental structure thought is the hub limit of the section and the clasping limit. The clasping limit of the component is it capacity to oppose clasping. This limit relies upon the; The physical geometry of the shaft The successful length of the segment (this length relies upon the opposing capacity at both finish of the section). The level of twisting of the section decides the limit of the segment. Pillars There are two kinds of shafts utilized in this plan. Pillars are exposed to unadulterated twisting. The consequence of this is twisting makes portions of the shaft be in pressure while the other part to be in pressure. Bar Sections under pressure must be intended to oppose it while areas in pressure must be intended to oppose pounding and clasping. In situations where the shafts are exceptionally long, brackets are joined. At the point when a pillar is under pressure ties are utilized to oppose these powers, swaggers are utilized where shafts need to withstand compressive powers. Cantilever bar This sort of shaft is upheld toward one side. The opposite end lies free. Essentially upheld shaft This sort of bar is bolstered vertically at the two finishes. At one of the closures it is bolstered on a level plane to empower it pivot at its help. This forestalls

Shareholder Value Essay Example | Topics and Well Written Essays - 2000 words

Investor Value - Essay Example Some vital choices (entering new markets, expanding deals limit, and so forth.) need investor endorsement as these may require capital speculations that influence benefits, while most strategic showcasing choices (like ads, special crusades, and so on.) don't. Since investors are in the wake of expanding the estimation of their venture (Shareholder Value or SHV), they need higher benefits. Since benefits result from how much the business sells and spends to produce those business, it appears to be sensible that SHV is a decent structure for assessing promoting choices. This paper in actuality examines the thinking that settling on great and right advertising choices would expand benefits and SHV. Drucker (1955, p. 36) was among the first to contend that the reason for a business is to make an incentive for its proprietors by making and keeping clients, and that showcasing incorporates the whole business and must saturate all territories of the endeavor since it is the thing that will make and keep clients. From that point forward, scholastics and specialists from Levitt (1960) to the American Marketing Association (AMA) have connected the promoting capacity with the idea of significant worth - both to the entrepreneurs and to its clients. AMA (2004) characterized promoting as an authoritative capacity and a lot of procedures for making, conveying, and conveying an incentive to clients and for overseeing client connections (client esteem) in manners that advantage the association and its partners (investor esteem). Advertising along these lines joins two territories where worth is made: client esteem that prompts investor esteem. Advertising is a mind boggling action that plans to fulfill individuals outside (clients) so as to fulfill the individuals inside (investors, chiefs, and workers) the business, and not the reverse way around. Since clients are fulfilled if the business makes the privilege key and strategic advertising choices, the clients purchase what the business sells, and enough benefits will come to keep everybody cheerful, from a certain point of view. Showcasing choices used to be straightforward and simple to make: discover what clients need, what value they are eager to pay for it, make the item, and offer it to them. Friedman (2004) contended that the period of large scale manufacturing after the War was more about selling than advertising, however as the world got rich and globalized, client needs and needs turned out to be increasingly advanced, business rivalry heightened, and addressing market needs turned out to be progressively logical and intricate and considered what clients need currently as well as what they would need later on (Achrol, 1991). Subsequently, showcasing choices came to be named long haul (or vital) and present moment (or strategic) contingent upon their effect on the business. Vital promoting choices considered creation an exact (or near it) forecast of what items would be requested by clients later on, and the amount they are eager to pay for them, with the goal that the business would not just decline their benefits and the rate at which benefits are developing, however proceed to contend and develop. Key promoting incorporates long haul choices, beside comprehending what the current market would need and need later on, about finding new clients for present items, settling on which new markets to enter, how much benefits each market could create and the amount of that benefit the

Filippo Marinettis Futurist Manifesto

Filippo Marinettis Futurist Manifesto Each time workmanship developments supplant one another, another, â€Å"fresh† propensity disproves and discredits the bygone one with excitement and categoricity. Be that as it may, there is not really any development throughout the entire existence of workmanship that exhibited as solid desire for wrecking the â€Å"old† and bring the â€Å"new† as Futurism.Advertising We will compose a custom paper test on Filippo Marinetti’s Futurist Manifesto explicitly for you for just $16.05 $11/page Learn More Having risen in the mid twentieth century, Futurism assimilated the strained and contradictive soul floating in the demeanor of dynamic Western European capitals. One of the main aesthetic characters who figured out how to get a handle on this soul was Filippo Tommaso Emilio Marinetti, an Italian artist who is today viewed as one of the â€Å"fathers† of Futurism. In his Futurist Manifesto distributed in 1909 in Paris (Marinetti 1909), Marinetti figure d the embodiment and the motivation behind the Futurist development and in this way laid out the â€Å"ethical code† of a New Artist, a Futurist. Playing on the difference of new and old, fortitude and weakness, a human and nature, opportunity and imprisonment, Marinetti communicated the soul of his age, yet in addition provided guidance to it. The difference of â€Å"old† and â€Å"new† is the center of the Futurist development. The term â€Å"Futurism† itself conveys a specific oddity: from one perspective, its name incorporates the implication to the future; then again, this term was utilized in the start of the twentieth century to indicate not the craft of the â€Å"future†, however the specialty of â€Å"today†. Most likely, this mystery was the issue that satisfied Futurist artists and craftsmen of that time who had chance to guarantee that they had toppled the past and exceeded the present. We may see this while acquainting ourselves with various works of visual workmanship, film, writing, music and design of that period. Futurists don't grieve over the magnificence of classical times or Renaissance; they take a gander at their general surroundings with fervor: vehicles, planes, gigantic structures developed of cement and glass become the objects of laudatory and poetical portrayal. Along these lines, together with the difference â€Å"old/new†, Futurists make the complexity of â€Å"human† and â€Å"nature† where a human is in the prevalent position. Rather than appreciating the landscape with a feathered creature flying in the sky, a human of the new age takes off with his metal wings. This message and this talk take their birthplace in Futurist Manifesto. â€Å"Why would it be advisable for us to think back, when what we need is to separate the secretive entryways of the Impossible: Time and Space kicked the bucket yesterday†, says Marinetti (1909), and a peruser may even envision the energy and excitement put by the writer in his words.Advertising Looking for exposition on craftsmanship and structure? We should check whether we can support you! Get your first paper with 15% OFF Learn More Marinetti plots the new idea of excellence that has come to supplant its old â€Å"version†, â€Å"†¦the world’s gloriousness has been improved by another magnificence: the excellence of speed† (in the same place.); he says, the time has come to liberate Italy from the legacy of the past that loads it, from those â€Å"professors, archeologists, ciceroni and antiquarians† (on the same page.). Marinetti is against stagnation, solidness and custom, however for an achievement, trial and advancement. Therefore, a cutting edge individual can't appreciate the excellence â€Å"preserved† in exhibition halls; the magnificence of a â€Å"roaring car† is progressively complete and dear to a human of the start of the twentieth century. T his is the thing that we can find in the Futurists’ canvases: tries different things with surfaces, procedures and shapes help to communicate the soul of the time and along these lines help the â€Å"new† oust the â€Å"old† and â€Å"ascend the throne†. Painters attempt to portray speed and vitality, light and sound; structure appears not amicable and even, however insecure, upsetting. Especially, we may insinuate the canvases by Umberto Boccioni, Marinetti’s comrade and â€Å"confederate† in the imaginative development. Boccioni’s The Street Enters the House (1911) is the splendid representation for the announcements of Marinetti’s Futurist Manifesto: the creator delineates speed, vitality and commotion my methods for hues, arrangement and various subtleties, obscuring and covering. Futurist writers will in general investigation with a word, a sound, a sentence. Their craving is to disrupt the norms that exist in the conventi onal, â€Å"ordinary† language. Beneath, the section of Marinetti’s sonnet Aeropoem for Agello: 700 Km an Hour (1939) outlines these propensities (in Bohn 2005, 14): Suddenly a long way from the natural ladylike tic-toc Agello Castoldi and I swallow down the lovely dim lake at 200-300 meters triumphantly joining those famous fliers who have flown 700 kilometers an hour Uuuaaaa Uuuuaaaaa Uuaaaaaaaa However, in Futurist Manifest, the idea of the new magnificence is indivisible from the thought of battle, â€Å"Except in battle, there is no more beauty† (ibid.).Advertising We will compose a custom exposition test on Filippo Marinetti’s Futurist Manifesto explicitly for you for just $16.05 $11/page Learn More Marinetti works one more complexity: â€Å"freedom† versus â€Å"slavery†; opportunity ought to be brought to the general public, which infers to defeat â€Å"every crafty or utilitarian cowardice† (on the same page.), and to craftsm anship where the historical centers, libraries and different â€Å"vestiges of the past† ought to be wrecked (in the same place.). To liberate the general public from the condition of rest and requirement, Futurists need to accompany fearlessness and savagery. â€Å"Art, indeed, can be only viciousness, pitilessness, and injustice†, state Marinetti (in the same place.). This soul was impregnated Futurist works of writing and craftsmanship. The previously mentioned painting by Boccioni â€Å"radiates† the vitality of mob, tension, viciousness, infiltration and pulverization. In Luigi Russolo’s artistic creations, we may likewise observe viciousness and animosity (for instance, Impressions of Bombardment (Shrapnels and Grenades), 1926). Not inadvertently, Futurism is somewhat viewed as one of the heralds of Fascism. Advancement of changes brought by methods for demolition and viciousness is neighboring with patriotism. However in Futurist Manifesto, we see the nationalistic tint in the author’s portrayal, â€Å"It is from Italy that we dispatch through the world this fiercely upsetting flammable declaration of ours†¦ For too long has Italy been a seller in second-hand clothes† (Marinetti, 1909). In this manner, other than considering Futurism to be a strong, incorporated development in workmanship, we likewise may see its association with the propensities that existed in legislative issues and society of that time. The thoughts pronounced in Futurist Manifesto discovered their advancement during the following decades and had critical effect on the historical backdrop of the humanity. We see one more delineation of how workmanship and the genuine are constantly associated. References Boccioni, Umberto. The Street Enters the House. 1911. Sprengel-Museum, Hannover. Bohn, Willard. 2005. Italian Futurist Poetry: Edited and Translated by Willard Bohn. Toronto: University of Toronto Press. Marinetti, Filippo T. 1909. Futur ist Manifesto. Le Figaro 20 February 1909. CSCS.Umich.Edu. Web.Advertising Searching for exposition on workmanship and structure? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Russolo, Luigi. Impressions of Bombardment (Shrapnels and Grenades). 1926. Assortment of the Comune di Portogruaro.

November College Planning Checklist

Now is the Time to Focus on Grades and Regular Applications With November comes the first big wave of early decisions and early action applications. While many deadlines were extended this year, even more were not, so most students applying early to their top-choice school have already completed at least one college application! But crossing that first finish line does not mean the race is over. There’s still plenty more to accomplish and prepare for this month, whether you’re a senior finishing up applications or a freshman trying to make it through the first semester of high school. From 9th grade on, here is our college planning checklist for the month of November: Freshmen Keep studying hard and improving your grades. By now, you should have a good idea of what is expected of you in class, so prioritize your work and seek help in courses in which you are struggling. Continue building your extracurricular profile and explore activities that interest you. Read, read, read! Outside reading is not only going to help you expand your vocabulary in advance of standardized tests, it will also allow you to learn about the things that interest you. If you have an older sibling who is going through the college admissions process this fall, ask them about their journey and how they narrowed down their balanced college list. Sophomores Keep your grades up! Colleges look for an upward grade trend, so if you struggled freshman year or the beginning of this semester, now is the time to really shine. Tag along on any college visits that an older sibling might be going on this fall. This is a good way to get an idea of what to expect, what to ask, and what you learn about a school while visiting. If you’re having trouble balancing your schoolwork and extracurricular commitments, get organized! This is especially important if you’re starting to take on more leadership roles in your activities outside of school. Remember to think twice about the things you post online. Start being more aware of the things you put on social media as to avoid any troubles later when it comes time to apply to college. Juniors If you plan on taking the December ACT, be sure to register by Friday, Nov. 8. Continue to study hard and keep your grades up, and prepare for standardized tests. Continue researching schools and developing a balanced college list. Start planning more college visits for when you have free weekends or breaks from school. By planning ahead you will ensure that you have enough time to visit the schools you want before it comes time to apply. Begin studying for any SAT Subject tests you plan on taking. Attend any college fairs in your area. Start communicating with admissions officers/coaches at colleges on your school lists. Seniors If the school you’re applying early to extended the deadline, be sure to submit all materials by the new date. If you’ve already completed your early applications, keep up the momentum! Continue working on your regular applications and supplements. Check that colleges received all materials: applications, letters of recommendations, and test scores. If you plan on taking the December ACT, be sure to register by Friday, Nov. 8. Fight off any symptoms of senioritis! A dip in grades could hurt your regular applications or even cause early acceptances to be rescinded. The next two months are going to fly by, so be sure that you are prepared and making the most of the resources you have in your teachers, counselors, and family. For more guidance on what you should do to prepare for college, download the full college planning checklist.

How to Fill out a Genealogy Pedigree Chart

The two most basic forms used by genealogists to record ancestral information are the pedigree chart and the family group sheet. They help you keep track of what you find on your family in a standard, easy-to-read format — recognized by genealogists around the world. Even if you use your computer to enter information, almost all genealogy software programs will print out or display the information in these standard formats. Pedigree Chart The chart most people begin with is a pedigree chart. This chart begins with you and branches back in time, displaying the line of your direct ancestors. Most pedigree charts cover four generations, including space to include names plus dates and places of birth, marriage, and death for each individual. Larger pedigree charts, sometimes referred to as ancestral charts, are also available with room for more generations, but these are used less often as they generally are larger than the standard 8 1/2 x 11 format. The standard pedigree chart always begins with you, or the individual whose ancestry you are tracing, on the first line — number 1 on the chart. Information on your father (or ancestor #1s father) is entered as number 2 on the chart, while your mother is number 3. The male line follows the upper track, while the female line follows the bottom track. As in an ahnentafel chart, men are assigned even numbers, and the numbers for women are odd. After youve traced your family tree back more than 4 generations, you will need to create additional pedigree charts for each of the individuals included in the fourth generation on your first chart. Each individual will become ancestor #1 on a new chart, with a reference to their number on the original chart so you can easily follow the family through the generations. Each new chart you create will also be given its own individual number (chart #2, chart #3, etc.). For example, your fathers fathers father will be ancestor #8 on the original chart. As you follow his particular family line further back in history, you will need to create a new chart (chart #2), listing him in the #1 position. To make it easy to follow the family from chart to chart you record the numbers of the continuation charts next to each individual in the fourth generation on your original chart. On each new chart, you will also include a note referring back to the original chart (Person #1 on this chart is the same as Person #___ on Chart #___). Family Group Sheet The other commonly used form encountered in genealogy is the  family group sheet. Focusing on the family unit, rather than ancestors, the family group sheet includes space for a couple and their children, along with fields to record birth, death, marriage and  burial places  for each. Many family group sheets also include a line to record the name of each childs spouse, as well as a section for comments and source citations. Family Group sheets are an important genealogy tool because they allow room to include information on the children of your ancestors, along with their spouses. These collateral lines often prove important when tracing your  family tree, providing another source of information on your ancestors. When you have difficulty locating a birth record for your own ancestor, for example, you may be able to learn the names of his parents through the birth record of his brother. Family group sheets and pedigree charts work hand in hand. For each marriage included on your Pedigree Chart, you will also complete a Family Group Sheet. The pedigree chart provides an easy at-a-glance look at your family tree, while the family group sheet provides additional details on each generation.

Cost Containment in Nursing - 1523 Words

Introduction The cost of health care in Trinidad and Tobago in steadily increasing according to the Budget Highlights 2011/2012, $4.7 billion dollars is to be projected for Health Care. As a Registered Nurse working in the health care institutions of Trinidad and Tobago, as discussed in Ellis and Hartley 2010, you are expected to understand the issues surrounding cost and become an active participant in managing health care resources. This health care resource comprises buildings, equipment, supplies, personnel and time as expressed by Ellis and Hartley, (2010). All members of the health care team must become active champions of cost containment and conscious consumers of resources in order to maximize their usage. (Ellis, 2010) As a†¦show more content†¦This work group according to Brady, Cornett and DeLetter (1998), must develop several initial cost-reduction strategies including: (a) increasing employees cost awareness through education, (b) identifying and eliminating c ostly habits, (c) making the most cost-effective decisions possible, (d) recycling, and (e) reducing unnecessary inventory. Recognizing that an enormous impact could be made by decreasing supplies, procedures for obtaining equipment and supplies were carefully examined. As discussed in Brady, Cornett and DeLetter (1998), a number of changes were implemented in the day-to-day methods for obtaining and stocking supplies so that excessive stock on units was reduced. In a pilot project, all items that could either be reduced in number or eliminated from unit storage areas were identified. In particular, expensive equipment not used for emergencies was removed. The costs of commonly used items were displayed and nurses were encouraged to make cost-effective choices of the equipment they used. Examples of these efforts included: Implementing the FIFO concept First in First Out, what was found was that supplies were ordered and stocked and nurses when taking supplies for patient care just took from any shelf or box that was near, what was proposed was that the shelves in the store room be organized by expiry dat es so as to avoid wastage and over stocking, supplies were labeled and packed according to expiry dates and the nursesShow MoreRelatedCost Containment : A Way For Us Health Care Delivery System1503 Words   |  7 PagesCost containment is a way for the U.S health care delivery system to solve inflation in cost which will save money for the hospitals involved. According to â€Å"Health Care Cost Containment: A Contradiction in Terms?† cost inflation has many contributors including the increased cost in hospitalization, advancing medical technology, prescription drugs, professional degrees, legal settlements, and other related services (McConnell CR, 2002, p.70-71). All of these contributors are coming from differentRead MoreResearch: Cost Reduction or Cost Containment in Health Care Essay1057 Words   |  5 PagesIntroduction Healthcare is under scrutiny to find cost reductions or cost containment. Available healthcare dollars are diminishing with an increased aging population and costs continually on the rise there is a need for healthcare institutions to become more accountable in how the dollars are spent. Canadian healthcare is 11.2% of gross domestic product in 2013 (Information, 2013)Pressure exists to maintain current service levels with decreasing budget dollars year after year. Healthcare institutionsRead MoreHealth Care Delivery Systems : Cost Containment1592 Words   |  7 PagesHealth Care Delivery Systems: Cost-Containment, Staffing Models, and Delegation Due to the passing of Obamacare, also known as The Affordable Care Act, American’s today are provided more access to healthcare than ever before. The Patient Protection and Affordable Care Act (ACA) was signed into law by President Barack Obama in March 2010 and signifies universal healthcare reform. This legislation includes provision in healthcare to extend coverage to millions of uninsured Americans. The ACA reformRead MoreSafe Nursing Staffing : A Matter Of Quality Versus Economics947 Words   |  4 PagesSafe Nursing Staffing Ratios- A Matter of Quality versus Economics Nursing is an ever evolving profession and standards for nursing care are continuously changing. Nursing has evolved over the past two centuries into a profession that is well respected, but one that is vital to society. The purpose of this paper is to examine the best practices for optimal patient health outcomes in in respect to safe nurse to patient staffing ratios. There are many points to consider including safety and qualityRead MoreRoles and Values of Nursing1694 Words   |  7 PagesRoles and Values of Nursing Western Governors University Roles and Values of Nursing This paper is a comparison of the views of a BSN staff nurse and a BSN clinical administrator on various aspects of nursing roles and how they contribute to my professional development. Both of the nurses that I interviewed had obtained a BSN and worked in a hospital owned orthopedic and spine medical group. There were commonalities in several of their answers related to patient care but differences relatedRead MoreThe Insurance Impacts Of The Affordable Care Act859 Words   |  4 Pagesimprove the quality of care and constrain long-run growth in health care costs. And yet, the elements included in the ACA directed at cost and quality is possible to affect the practice of care for nearly every provider across the country. Although cost containment policies and initiatives are largely applied through federal health programs which including Medicare and Medicaid; cost containment in these programs has important cost-saving spillover effects to private health care markets through cha ngesRead MoreFlorence Nightingale, The Founder Of Modern Nursing1346 Words   |  6 Pagesback to Florence Nightingale who is recognized as the Founder of Modern Nursing. â€Å"Let whoever is in charge keep this simple question in her head (not, how can I always do this right thing myself, but) how can I provide for this right thing to be always done?† (Nightingale, 1860, Chapter 3). With the increasing demands placed on the registered nurse and the challenges of cost containment efforts, it is vital in today’s nursing practice to equip the registered nurse with the knowledge and trainingRead MoreFinancial Factors That Influence Healthcare1205 Words   |  5 Pagescoverage to young adults until the age of 26 (Marquis Huston, 2009). â€Æ' Funding Sources and Reimbursement Methods Currently, nursing lobbyists in our nation’s capital are influencing legislation on quality of care, patient and health worker safety, access to care issues, healthcare reorganization, direct reimbursement for advanced practice nurses, and funding for nursing education (Marquis Huston, 2009). The National Institutes of Health (NIH) and the Agency for Healthcare Research and QualityRead MoreDevelopment Of Professional Nursing For Registered Nurses1626 Words   |  7 PagesJourney to Professional Development in Nursing Beth Lewis South University Online December 15, 2015 â€Æ' Transition into Professional Nursing for Registered Nurses is a five week course dedicated to the research, examination and supposition of our journey in obtaining a Baccalaureate in Nursing; â€Å"Baccalaureate programs emphasize evidence-based clinical practice and leadership through coursework that includes research, statistics, population-based care, nursing management, and the humanities† (HaverkampRead MoreHow Old Is Too Old For Elderly Cardiac Surgery? Essay1558 Words   |  7 Pagesthat were undreamed of a half-century ago. The growing number of the elderly patient has a direct impact on nursing practice. The issue of† baby boomers† having an increased life expectancy may have jobs security for the nurses in future as evidenced by multiple improvements in cardiac surgery in older population. The aging of the baby boomers is expected to produce a plethora of new nursing jobs, which could lead to higher wages, greater job security, and greater variety in types of work (Page, 2015)

Marketing Principles for Price and Promotion - myassignmenthelp

Question: Discuss about theMarketing Principles for Price, Place and Promotion. Answer: Marketing mix for tiger beer Any product that is introduced in the market such the tiger beer needs a proper strategy that will help it penetrate the market. Even products already selling need to maintain the customers as well as keep expanding the market share, for this reason, a proper marketing mix need to be put in place. According to Broden, it is the ingredients that when combined capture and promote a brand or a products unique selling points, those that differentiate it from the competitors (Blythe, 2009). The mix comprises of Product, Price, Place, and promotion. These aspects are explained well in the following section using Tiger beer as the reference product. Product It is the good or the service that is fulfilling a specific want of the consumer. In this case, tiger beer is the product that is quenching the thirst of its consumers. Tiger beer must have a unique taste which is different from other beer. This constitutes its brand. It is the unique feature of the product different from the competitors brand. For example, the foam that appears on pouring the beer in a glass can have a unique scent which is attractive and customers can relate the beer with the scent. It should also be properly labeled and packaged such that a customer can be able to recognize it amidst many other products of the same kind. The aim is to help its consumers to easily note it. The beer can have for example a certain shape of the bottle carrying it or a striking color of the label. Place Refers to where the customers will find the beer when they need to purchase it. It involves the proper distribution channels the will ensure any time the customer need the beer they can access it and at the same time avoid flooding the market (Dominici, 2009). The company can establish depots throughout the country which will act as its warehouses to avail the product to both the wholesalers and retailers when they need it. The company can as well be receiving direct orders from the customers and thus make doorstep delivery. In addition, the company can employ distributors who will be going in the fields to directly deliver the beer in bars and potential customers. Price The value of the product to the customer is considered in monetary terms. The company should set a price that is proportional to the value that the customer will gain from the product and at the same time allow continuity and sustainability of the product in the market. Factors such as the competitors pricing strategy and the discounts are considered (Kotler, 2000). Odd pricing strategy, for example, can be adopted where for example the price can be set at one unit less than that of the competitors. Promotion It refers to the methods through which the customers shall be reached. It is the means that can be used to create awareness, remind the customers a well as inform them (McLean, 2002). A good promotional mix ought to be used which will make tiger beer outstanding. For example, the company can print t-shirts that can be given to the bar attendants in addition to the print and electronic media promotions. Also, the beer can sponsor a football match and in the process awareness of the product is made while still engaging in corporate social responsibility. References Blythe, Jim (2009).Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd. Dominici, G (2009),"From Marketing Mix to E-Marketing Mix: A Literature Review,"International Journal of Business and Management, vol. 9, no. 4, pp 17-24 Kotler, P (2009)., Marketing Management, (Millennium Edition), Custom Edition for University of Pheonix, Prentice Hall, p. 9 McLean, R. (October 19, 2002). The 4 C's versus the 4 Ps of marketing. Custom Fit Online.Retrieved fromhttps://www.customfitonline.com/news/2012/10/19/4-cs-versus-the-4-ps-of-marketing/

Macbeth - Supernatural Forces In Macbeth Essays -

Macbeth - Supernatural Forces In Macbeth In the play Macbeth, there were many interesting sections which could be concentrated on due to the suspense and the involvement of the supernatural. The use of the supernatural in the witches, the visions, the ghost, and the apparitions is a key element in making the concept of the play work and in making the play interesting. Looking through each Act and Scene of the play, it is noticed that the supernatural is definitely a major factor on the play's style. The use of the supernatural occurs at the beginning of the play, with three witches predicting the fate of Macbeth. This gives the audience a clue to what the future holds for Macbeth. When the battles lost and won (Act I, Scene I, l.4) was said by the second witch. It says that every battle is lost by one side and won by another. Macbeth's fate is that he will win the battle, but will lose his time of victory for the battle of his soul. After the prophecies of the witches' revealed the fate of Macbeth, the plan in which to gain power of the throne is brought up. The only way to gain power of the throne was for Macbeth to work his way to the throne, or to murder King Duncan. Murdering the king was an easier plan since the motivation in his dreams urged him on. Lady Macbeth also relied on the supernatural by her soliloquy of calling upon the evil spirits to give her the power to plot the murder of Duncan without any remorse or conscience (Act I, Scene V, ll.42-57). The three sisters are capable of leading people into danger resulting in death, such as the sailor who never slept (Act I, Scene III, ll.1-37). Lady Macbeth has convinced her husband Macbeth to murder King Duncan. On the night they planned to kill Duncan, Macbeth is waiting for Lady Macbeth to ring the signal bell to go up the stairs to Duncan's chamber. He sees the vision of the floating dagger. The interest of the dagger is that it leads Macbeth towards the chamber by the presence of evil of the dagger being covered with blood. Then the bell rings and Macbeth stealthily proceeds up the staircase to Duncan's chamber. Once the murder has been committed, eventually Banquo has his suspicions about Macbeth killing Duncan to have power of the throne. There is constantly more guilt and fear inside Macbeth and his wife that they decide to have Banquo killed. Macbeth and his wife attend a banquet in which a ghost appears. Once the murderer notified Macbeth that the deed was done, he observed the ghost of Banquo sitting in his regular seat. This caused Macbeth to act in a wild manner, making people suspicious of his actions. (Act III, Scene VI, ll.31-120). The use of the supernatural has increased the suspense now that Macbeth is constantly relying on the prophecies of the three witches. Hecate, the Queen of witches is angry with the three sisters for not involving her in their encounters with Macbeth. The witches plan to lead Macbeth to his downfall by making him feel over-confident. (Act III, Scene V, ll.1-35). Further on in the play, Macbeth finds his way to the witches' cave and demands to know what lies ahead for him. The three witches predict what he is going to ask and produce the first apparition which is an armed head. Macbeth!, Macbeth!, Macbeth!, beware of Macduff; beware thane of Fife. Dismiss me: enough. (Act VI, Scene I, ll.77-78). The first apparition tells Macbeth to beware of Macduff. Then the second apparition appears (a bloody child), and says: Be bloody, bold, and resolute; laugh to scorn the power of man, for none of woman born shall harm Macbeth. (Act IV, Scene I, ll.85-87). This apparition informs Macbeth that no man born from a woman can harm him. finally, the last apparition appears and is a child crowned, with a tree in his hand. The apparition is saying that he will never be defeated until Great Birnam wood shall come against him to High Dunsinane Hill. Be lion melted, proud, and take no care who chafes, who frets, or where

Pollution Essays - Waste Management, Waste, Environmental Toxicology

Pollution Essays - Waste Management, Waste, Environmental Toxicology Pollution Pollution is the introduction of harmful substances or products into the environment. It is a major problem in America and as well as the world. Pollution not only damages the environment, but damages us also. It has cause many problems ranging from lung cancer to the greenhouse effect. It is all among us and but we continue to live in our own filth. What is the reason behind this flawed logic? In this paper I will examine the problems and solutions for this issue. Automobiles are undeniable the greatest source of pollution. The noise pollution created by cars is immense. Another polluting effect of cars is the heat it creates. This heat makes it unpleasant to be near the car while its running. And of course the most famous of the automobiles evils is the exhaust. The toxic fumes given off as a byproduct of the combustion engine are slowly deteriorating our lungs and our atmosphere. The exhaust is extremely toxic to human beings. But why do we do continue to drive these walking time bombs. Some people will say it is progress, but the majority drives it for the convenience. Why walk four miles in four hours when you can drive the same miles in four minutes? Another popular source of waste is the post-consumer market. American citizens throw away millions of tons of garbage each year, and this trash has to go somewhere. While there are projects underway to clean and reuse this refuse most of it gets dumped into huge landfills. These landfills are disgusting festering blisters on our country's landscape. But people continue to consume and throw away more and more in the name of convenience. As they see it, when things get old, throw it away and get a new one. They blame the government for the trash problem, but the truth blame should be placed on themselves. The last great source of pollution lays in the businesses. Although not common, businesses have been known to dump their waste products into streams, lakes, and rivers. This may seem like a relatively small occurrence that really is not your concern, but you're wrong. Each time one of these companies pollutes there are horrible consequences to pay. Mutations, destroyed ecosystems, and human death have all occurred as a direct result of illegal dumping. It contaminates our drinking water and soil. It causes entire communities of humans (not to mention animals) to move on to new places not to return for at least a century. The pollutants dumped by industry are so concentrated that a single barrel can destroy an entire lake's ecosystem. Not only do companies dump chemicals, but also hot water. This hot water kills most life it comes into contact with, but also causes an overgrowth of algae that covers the surface of the lake, or pond, and blocks the light from reaching the bottom. This means the plant life cannot grow, which mean the small bacteria and other microorganisms can't grow which means fish can't feed which means the ecosystem dies. Pollution like any other problem can be solved, but this is a long process. Individuals can do their part to save the environment as well as themselves. Instead of driving, carpool, take the bus or any other method of mass transit. This will cut down on pollution made by cars each year, not to mention your gas bill. When it comes to the trash problem, take the time to sort your trash and place it in the appropriate recycling bins. By recycling we reduce the amount of waste piled onto the landfills. As for consumption, pay attention to how the products you buy are manufactured and how they are packaged. Avoid those products made in 'unfriendly' ways towards our mother earth. If a product encourages the destruction of land, or is of completely no use don't buy it. And finally voice your opinion in the polls. If each individual did their part, we will be creating a better world for ourselves as well as our children. July 27, 1998 English 1A

Importance of Knowledge of Culture to Business Managers Essay

Importance of Knowledge of Culture to Business Managers - Essay Example The knowledge of the differences in the cultural dynamics is important to the business managers as it helps in the interaction process among the business organizations. For one to understand the impact that cultural differences have on the business organizations, it is important to understand what the concept of culture entails. Culture can be said to consist of the patterned thinking processes and ways in which different human groups acquire and transmit symbols. It also involves the ways in which the different groups react, and their values and ideas. Culture is also said to be a subjective perception of the environment in which one is living. This environment includes the social stimuli, roles, beliefs, and the value system that is shared by the members of the group. Language and religion are said to play a great role in culture. It is important to note therefore that any given organization exists within a given culture and are therefore influenced by the cultures in which they ex ist (Simms 18). The elimination of trade barriers and the increasing ease of penetration of national boundaries have led to the increase in the need to transfer knowledge and skills between the subsidiaries of the various multinational organizations. This means that the work places in these organizations have become multinational and in the process created a new challenge for the business managers in the management of the workplace as they have to ensure that the new employees who are from different nationality and cultural background have been able to transfer the skills and knowledge that they possess. The knowledge of the differences in culture by the business managers is important as it will help in the facilitation of knowledge transfer. Knowledge transfer involves the attempt by a given entity to copy and apply a specific knowledge or practice from another entity. Knowledge transfer involves ensuring that the efforts that are put in place are effective and that the new knowled ge that was being learnt or acquired from a different organization has been learnt to the extent that it becomes embodies to the practices of the organization. In the transfer of knowledge, the business managers are often faced with the challenge of cultural hindrances in the transfer process. There are some instances in which because of their cultural backgrounds, those involved in are unable to transfer the knowledge in such a way that it contributes to the desired outcome. This is because the knowledge to be passed is embedded in the individuals and therefore can only be transferred by interacting with the individual. The knowledge also has a social dimension to it in that it has been acquired through a process of socialization and as such can only be transferred through socialization. People of different cultures socialize in different ways and it is therefore important for a business manager to be aware how the particular culture interacts. This will help him in facilitating th e interactions necessary for the transfer of knowledge to take place (Pauleen 223). It is also important for the business managers to have knowledge on the difference between the individualistic and the collective cultures. This will help them in the process of ensuring knowledge transfer. It is important for a b

Communication In Multidisciplinary Health Teams Essay

Communication In Multidisciplinary Health Teams - Essay Example Their historic experience has made nursing and midwifery the unifying catalysts in health teams. Their sustaining nodal core has been their humane 'caring'. However, the World Health Organization (WHO) estimates a shortage of more than 4 million doctors, nurses, midwives, worldwide (1600 medical schools; 6000 nursing schools; 375 public health schools). Inadequate remuneration adds to the loss of trained health-care personnel, to emigration (a recent analysis of nearly 400 emigr nurses in London found that as many as two thirds of them were recruited from Cameroon by agencies to work in Britain). An additional 2% of the nursing workforce is lost to retirement, each year. The existing local health resources, left, have to confront the growing burden of high-priority services required to meet the Millenium Development Goals (MDGs)(2) established by WHO: To confront this world challenge with the existing shortage of nurses, the World Health Organisation has proposed the development of multidisciplinary teamwork at country level (3). This strategy multiplies existing health workforce in a synergy to surpass the sum of each individual. However, teamwork requires the leadership of nurses and midwifery to integrate and coordinate collaborative partnership, enhancing information exchange, as advanced technology creates medical specialisation and sub-specialisation. Shann DEFINITION Shannon-Weiner had described linear communication process as the flow of INFORMATION (message) between an INPUT (emissary), and an OUTPUT (receptor), through a modelling CHANNEL. Now-a-days, the INPUT runs the INFORMATION through the 'black box' (channel with an unknown inner mechanism, that gives an unpredictable OUTPUT), in system analogy. This exchange of a heterogeneous, concurrently running process distributes message transactions with unreliable execution. Non-linearity must be harnessed by clear inter-process workflow mechanisms to avoid entropy (the natural tendency towards disorganization and chaos). To better understand communication in multidisciplinary teams, we must first delve into the deeper meaning implied in each of these words, for a comprehensive analysis: "Teams" differs from "groups", because they unite people in a common purpose; whereas "groups" are encounter, meeting spaces where feelings, experience or ideas are shared and exchanged, without a fixed agenda. The original word, "team" comes from the Greek, meaning two horses or oxen, together, driving a plough. Multidisciplinary is a term coined recently to describe the multiple specialities (functional disciplines) that interact in a common job. Unlike interdisciplinary, which describes the interaction within the team, multidisciplinary teams work together towards a common objective. Multidisciplinary is external networking; interdisciplinary is internal interaction. Communication which comes from the latin "comunicare" stems for 'common'. It is interactive information that binds a "common" network. If, however, it is broken down into the prefix: cum- with and munio/munire- defense, historic origins from the need for defense to make for survival. Information has become the bonding link that fortifies a common front of understanding and protects against

In 2-3 pages, I want you to write about the misfit characters we have Essay

In 2-3 pages, I want you to write about the misfit characters we have encountered in _Bartleby the Scrivener_ story by(Herma - Essay Example The Misfits: An Analysis The story â€Å"The Lady with the Pet Dog† captivates two central characters and the story actually revolves round them. The story â€Å"The Lady with the Pet Dog† is an illicit or extra-marital love affair between Anna Sergeyevna and Dmitri Gurov who are both married and are in love with each other during their vacation at Yalta sea shore. Gurov seems quite misfit as a character as his attitude takes him beyond the normal parameters of the human conventions and behaviour. He thinks women as â€Å"inferior sex† but at the same time falls in love with women myriad times in his life even after having married and being a father of a twelve year old girl and two sons. His passion for Anna takes him to St. Petersburg and Anna’s refusal to continue any kind of extra-marital relation with him makes him desperate to the extent that he follows Anna and her husband into the theatre and speaks with her at the first interval when her husband g ets away for couple minutes. Despite Anna’s repeated refusal, Gurov at last succeeds in confiding from Anna the fact that she is in love with him too.

Benjamin Banneker :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Benjamin Banneker was born in 1731 near Baltimore. His Grandmother, an Englishwoman, taught him to read and write. For several winters he attended a small school open to blacks and whites. There he developed a keen interest in mathematics and science. Later, while farming, Banneker pursued his mathematical studies and taught himself astronomy. In 1753, he completed a remarkable clock. He built it entirely of wood, carving each gear by hand. His only models were a pocket watch and an old picture of a clock. The clock kept almost perfect time for more than fifty years.   Ã‚  Ã‚  Ã‚  Ã‚  In 1791, Banneker served as assistant to Major Andrew Ellicott, the surveyor appointed by President George Washington to lie out the boundaries of District of Colombia. Secretary of State Thomas Jefferson had recommended Banneker to help in this work.   Ã‚  Ã‚  Ã‚  Ã‚  From 1791 to 1796, Banneker made all the astronomical and tide calculations and weather predictions for a yearly almanac. Banneker sent Jefferson a copy of his first almanac. With it he sent a letter in which he called for the abolition of slavery and a liberal attitude toward blacks. Banneker’s skills impressed Jefferson greatly. Jefferson sent a copy of the almanac to the Royal Academy of Sciences in Paris an evidence of the talent of Negroes. Opponents of slavery in the United States and England also used the almanacs as evidence of blacks’ abilities.   Ã‚  Ã‚  Ã‚  Ã‚  The Publishers of Banneker’s almanacs printed contributions by prominent Americans in addition to his material. In the 1793 almanac, for example, the famous surgeon and statesman Benjamin Rush proposed the appointment of a U.S. secretary of peace. Banneker himself probably contributed a few proverbs, essays, and poems.   Ã‚  Ã‚  Ã‚  Ã‚  I think Benjamin Banneker changed the world with his almanac.

Change Management in the Learning Organization Essay

In this paper I intend to discuss change management approaches that support the learning organization philosophy. The learning organization is defined as an organization that acquires knowledge and innovates fast enough to survive and thrive in a rapidly changing environment. Learning organizations (1) create a culture that encourages and supports continuous employee learning, critical thinking, and risk taking with new ideas, (2) allow mistakes, and value employee contributions, (3) learn from experience and experiment, and (4) disseminate the new knowledge throughout the organization for incorporation into day-to-day activities. On the other hand we have a process called change management which is defined as minimizing resistance to organizational change through involvement of key players and stakeholders. At my organization these two go hand in hand and it allows for us as a company to experience constant growth and development of our staff. Our employees are more willing to welco me change when we train them in the process. As businesses moves through the 21st century, they are becoming more dependent upon their managers to be change agents. These companies actually seek managers who can bring success to their organizations. Three of the characteristics we look for in our new managers are they must have the ability to stimulate change, excellent planning capabilities, and ethics. Over the years I have spent in management I have learned that success in  becoming a learning organization relies on a commitment to learning on the part of the organizations I have worked for and the willingness of the individuals involved to be receptive to the change process. As a manager, what we usually can change falls into basically three categories; people, structure, or technology. An efficient manager will make alterations in these areas in an attempt to facilitate change. With people the change involves adjusting attitudes, expectations, perceptions, and probably most importantly behavior. Coaching people to adjust in these areas will help employees within the organization to work together more effectively. Changing structure relates to the job design, specialization, hierarchy and any other structural variables. These usually need to be flexible and non-static in order to be adaptable to change. When dealing with technological change we are looking at modifying work processes and methods along with the introduction of new equipment. To me learning organizations support the change process just as much as change management supports the learning organization philosophy. I say that because every change calls for some sort of learning as the more comprehensive the change the more attention we have to place on learning for the individuals involved in the change. By utilizing the learning organizations philosophies companies including the one I work for are able to magnify the potential of its employees which keeps them growing. References www.businessdictionary.com www.morfconsulting.com Learning in action: a guide to putting the learning organization to work/ David A. Garvin

Gothic Elements in Great Expectations’ by Charles Dickens...

The Gothic was born out of the romanticism genre in the late Eighteenth Century, combining romance and horror in an attempt to thrill and terrify the reader, yet in the Victorian era ceased to become a dominant literary genre. However themes of the Gothic still survived such as psychological and physical terror, mystery, supernatural and madness. The melancholy atmosphere and persistent melodrama in novels such as ‘Great Expectations’ by Charles Dickens are examples of Gothic elements in later novels as the ‘Victorian gothic’ moves away from traditional themes (ruined castles, helpless heroines, evil villains) and exchanges them for the supernatural and uncanny within a recognisable environment, bringing a sense of familiarity to the†¦show more content†¦We see the narrator becoming lost in the maze of his own mind as the story continues another gothic trait as he descends into madness, as he is tormented illogically by the black cat. With my aversion to this cat, however, its partiality for myself seemed to increase. It followed my footsteps with a pertinacity which it would be difficult to make the reader comprehend. Whenever I sat, it would crouch beneath my chair, or spring upon my knees, covering me with its loathsome caresses. If I arose to walk it would get between my feet and thus nearly throw me down, or, fastening its long and sharp claws in my dress, clamber, in this manner, to my breast. At such times, although I longed to destroy it with a blow, I was yet withheld from so doing, partly by a memory of my former crime, but chiefly - let me confess it at once - by absolute dread of the beast. The gothic themes of this story help the reader to follow the narrator’s decent to madness and the heinous acts he commits on the way, such as blinding and hanging his first cat and killing his wife, but also the superstitions surrounding black cats in the Victorian era. The idea that black cats are Witches incarnate adds a sense of eerie superstition to the story. Was it just a cat, or was the narrator right and it was something more? The reader will never know the truth, the lines between the supernatural and reality have been blurred with no obvious answers, and ending that offers moreShow MoreRelatedCharles Dickens Great Expectations2277 Words   |  10 PagesAlthough Charles Dickens’ classic novel Great Expectations was published in 1861, modern-day playwrights, authors, and directors go to great lengths to preserve its timelessness. Many of these writers feel that the best way to keep the novel relevant to society is to alter the original novel to make it cultur ally relevant or acceptable. 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