Discuss the elements of the promotional mix and their role in the marketing mix?

More oft times the forwardingal liquify is referred to as the shifting mix, whereas this is non the right thing, for advancement itself is iodin P from the food marketing mix. Here it needs to be clear that the marketing mix as a on the whole forms the bases of marketing and one and barely(a) part of it is the state-supportedityal mix. In the promotional materialal mix are assorted heads which take a shit up the mix. Among those are advertizing, Sales procession, usual Relations, Personal Selling and localize merchandise (written as the fifth part of the promotional mix in some texts).The promotional Mix The promotional mix as stated earlier is a mix of 4 heads, which form the actual mix, in some cases promotional mix is as well referred to as the communication mix, because if you read clearly, and discipline to grasp the idea behind the promotional mix, it is actu tout ensembley a conjunctions idea of communication just about its carrefour/ wait ons to the customers or the general public. The following are the heads that go under promotional mix advertise Stated as the paid promotion of a harvest or service by a sockn source, for a large number of customer base. Advertising stimulates in two forms issue and electronic. Print advertize is in addition differentiated into different print types, to start with lets begin with the nigh simple and blue-blooded to see one, that is the typography print advertizement, this includes newspaper advertisements, magazines, and pamphlets.The advertisements that appear on the newspapers and the magazines are a bit belly as they cater to a genuinely large group of volume. Moreover the pamphlets are also salutely simply they are distri only whened ion a fixed number of batch therefore the costs are high, whereas the balance point may also vary. In the different range of print advertisements are the billboards that are setup on prime locations for a fixed number of days, the air space of the billboard is rented and usually the costs are in truth very high.The other form of advertising is electronic advertising, which includes the TVC (television commercials) and the wireless commercials, in all the radio commercials are the cheapest form of adverting as compared to the print and the TVC, because the radio tho caters to a specific range of the great unwashed who at different times tune into these radio displace also these people may switch to other radio stations when they feel bored or whenever advertisements grapple up.The last and the most effective bureau to reach through advertisements is the TVC, these high cost commercials that take up the advertising depreciate of a lodge, these also fool ranges and the viewer-ship of a particular channel also sets the price level of that channels advertisement rates. As outlying(prenominal) as research has shown the advertisements on TV are the most effective as they are far reaching and whoremaster also be very send off for people of different sorts. Sales PromotionThe sales promotion is at times mixed with advertising but this isnt so, as advertising takes into account only mediums give care paper or electronic, advertising cannot be live or in other words in forward of your eyes, that is where the sales promotion comes in, when a psyche is seen interchange some item at a kiosk that is especially set-up for the promotion of that intersection point people see it as marketing tactic or precisely advertising, but this isnt advertising, this is sales promotion, this elbow room people come in attend to sell the point of intersection and make the intersection point familiar with the market, providing protestation with the product and in front the product is sold, therefore selling and promoting the product at the same time. This sort of promotion is suitable if you have placed the product in a place where you know that your cross audience can come easily and that they wil l find it easy to reach there.And that they are passing game to try to what you have to maintain, for if they dont do that, you might sell the product but you might not have the risk to promote the product which will look sharp the next sale idea into the header of the customer. Personal Selling When a someone is making sales, he/she is not only selling the product that he is say to sell, he is also selling himself with the product. instantly the question arises, why would anyone want to sell himself with the product, doesnt it sound absurd? Yes it does because somebodyal selling is not the physical selling of a person, its when a person makes the other person (customer) so comfortable with him that the customer not only listens to what he has to say but also believes him and does what he tells him to do, that is in the end persuade the customer so oft so that he rattling ends up buying the product.This has to be bore in mind that sometimes the salesperson has to point t he personality traits of different people as some might not like the idea of another person utter them what to do, therefore he must be polite and know what to say an when to say it , and to whom to say it to. Public Relations Whenever a company tries to address a paradox that exists in the society and that doest rattling have a direct link to its product or services, it is actually creating rapport, what does that mean? wellhead this means that the company is merely act to create goodwill with the general public so that the people begin to self-assurance the government as a whole and not just the products.This swan is actually the first step for any organization to get a hold of the engineer audience, for when somebody pulls a person he trusts eachthing the person says or does, in on the nose the same way when a company creates goodwill in the market the people in general and the target market in particular begin to trust the company and this leads them to trust the pro ducts that are universe offered by the company as well, which eventually creates sales for the company and generates profits for them. Direct Marketing This is the fifth part of promotional mix, it is more like sales promotion but in some texts it is referred to as the fifth head of promotional mix.It deals with every way that the company comes into contact with the customer, and at one time offers the products to the customer, this is done normally in queen-size malls when companies set up small kiosks to inform and educate the general public about their role in the society and what their product is all about. Conclusion All in all the promotional mix is actually a means for the company to glide by to the general public or their target audience. This process not only deals with the company but also its sales people who actually form the level of trust with the customer in the end. It should also be noted here that alone the promotional mix does have an importance to it but it cannot survive in isolation, therefore going about with the rest of the marketing tools and processes is also as important as the promotional mix.References1. Kotler , Philip , & Armstrong, Gary (2007). Principles of Marketing,.Prentice Hall 12 edition.